Kona was one of the first mainstream (for certain values of "mainstream") brands to embrace cyclocross bikes - it's had various 'crossers in its range for several years.
http://us.rd.yahoo.com/dailynews/rss/search/cyclocross/SIG=11t2rhbkj/*http%3A//www.bikemagic.com/news/article/mps/UAN/5627/v/2/sp
http://us.rd.yahoo.com/dailynews/rss/search/cyclocross/SIG=11t2rhbkj/*http%3A//www.bikemagic.com/news/article/mps/UAN/5627/v/2/sp
