[font=ArialMT][font=Times New Roman]Here is a synopsis of Steve Lacelle's Third Quarter report [/font][/font]
[font=ArialMT][font=Times New Roman]canadian-cycling.comCCA COO Report Q3 2005.pdfOpen ↗[/font][/font]
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[font=SymbolMT][font=Times New Roman]My conclusion: Canadian Cycling Association CEO Steve Lacelle and Marketing Director Kim Sebrango are failures.[/font][/font]
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[font=SymbolMT][font=Times New Roman]They should be sacked.[/font][/font]
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[font=SymbolMT][font=Times New Roman]They were unable to achieve even basic goals.[/font][/font]
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[font=SymbolMT][font=Times New Roman]The ones they claim to have met are farces, like reducing insurance by 6%. Six percent, big deal![/font][/font]
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[font=Times New Roman][font=SymbolMT]Invest [/font][font=ArialMT]75% of budget in High Performance and Athlete Development.[/font][/font]
[font=Times New Roman][font=SymbolMT]• [/font][font=ArialMT]Slightly under the 75% target. Currently forecasting a figure of 66.3% for this[/font][/font]
[font=ArialMT][font=Times New Roman]fiscal year, down from the 68% projected last quarter. –failure, they actually went DOWN, not up, in funding Elite athletes which should be a primary objective.[/font][/font]
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[font=Times New Roman][font=SymbolMT]• [/font][font=ArialMT]Invest more money and resources into marketing and communications[/font][font=SymbolMT] They hired Sebrango in June. She has done NOTHING. Not one financial sponsor. She got a discount on Delta Hotels rooms that nobody will ever stay at in the first place. Garneau is going to give helemts. Big deal! Fire her and you could buy 2000 helmets with her salary.[/font][/font]
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[font=ArialMT][font=Times New Roman]Sign one property to a TV contract in 2005[/font][/font]
[font=Times New Roman][font=SymbolMT]• [/font][font=ArialMT]Not met, but October meeting with a leading Sports Network yielded encouraging result, with one major[/font][font=ArialMT] with one major CCA event currently being considered for national [/font][/font][font=ArialMT][font=Times New Roman]broadcast this summer. (read that as [censored]) - failure[/font][/font]
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[font=Times New Roman][font=ArialMT]Achieve over $3.1m in annual revenues in 2005[/font][font=ArialMT].[/font][/font]
[font=ArialMT][font=Times New Roman]Adjusted forecast shows we will fall just short of that target with annual revenues[/font][/font]
[font=Times New Roman][font=ArialMT]of slightly more than $2.9m. ([/font][font=StoneSerif-Italic]Fiscal Year 04/05 ended with the Canadian Cycling Association showing a deficit of $43,707 on revenues of 2,697,761. They had been suppose to release that information in July but they never did.)[/font][/font]
[font=ArialMT][font=Times New Roman]They could not even raise revenue by 10%! – Pathetic Failure[/font][/font]
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[font=ArialMT][font=Times New Roman]Web site:[/font][/font]
[font=ArialMT][font=Times New Roman]A firm was hired to build the new site, but the project has since been cancelled. A new [/font][/font][font=ArialMT][font=Times New Roman]timeframe will be established in Q4. - failure[/font][/font]
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[font=ArialMT][font=Times New Roman]Sign up 1,000 children in 2005/06 for Sprockids:[/font][/font][font=ArialMT][font=Times New Roman][/font][/font]
[font=ArialMT][font=Times New Roman]Not met, but we are developing a community-based advertising campaign[/font][/font]
[font=ArialMT][font=Times New Roman]that will focus on the communities of our 230+ existing instructors to[/font][/font]
[font=ArialMT][font=Times New Roman]significantly increase participation this summer. (235 instructors but not 1000 kids!!! They could not find 1000 in the WHOLE country????) - Failure[/font][/font]
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[font=ArialMT][font=Times New Roman]Complete capacity-building [/font][/font][font=Times New Roman][font=ArialMT]by July 2005 – [/font][font=ArialMT]achieved [/font][/font]
[font=ArialMT][font=Times New Roman](Gag me with a [censored]’ spoon!!! WTF does that mean? Does it make riders go faster! What a joke. What bureaucratese [censored]. Luckily Steve Lacelle has an MBA and knows how to write this stuff)[/font][/font]
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[font=SymbolMT][font=Times New Roman]Here is Lacelle’s spin:[/font][/font]
[font=Times New Roman][font=SymbolMT]“[/font][font=ArialMT]There were some positive developments last quarter as the national team coaching structure was put in place, the Long-term Athlete Development Model continued to move forward, key partners were being resigned,and the vision for our National Cycling Centre network took shape. There remains a lot of work, however, to make things better on all fronts. This quarter we need to focus on making bigger strides in [/font][/font][font=ArialMT][font=Times New Roman]marketing & communications, in providing technical support to our National Team athletes and coaches, with the new NCCP transition, the preparation for the 2007 BMX World Championships in Victoria, and with the development of a long-term strategy for our national events’ calendar.[/font][/font]
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[font=Arial-BoldMT][font=Times New Roman]NEXT STEPS[/font][/font]
[font=ArialMT][font=Times New Roman]Therefore, in the next three months, focus will be placed on:[/font][/font]
[font=Times New Roman][font=SymbolMT]• [/font][font=ArialMT]Providing top-class support to our Commonwealth Games athletes, coaches and support staff (should have ALWAYS been the case. The CCA did not even have a tires for gold medalist Lori-Ann Meunzer in Athens 2004!!!)[/font][/font]
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[font=Times New Roman][font=SymbolMT]• [/font][font=ArialMT]Completing our strategic plan (still no plan the guy has been there almost a year...)and hiring of a Communications Manager[/font][/font]
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[font=Times New Roman][font=SymbolMT]• [/font][font=ArialMT]Completing our multi-year funding application to Sport Canada[/font][/font]
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[font=Times New Roman][font=SymbolMT]• [/font][font=ArialMT]Clarifying our vision for our National Cycling Centre network (they have been trying to that since 2005!! They have been wasting money on people running them who do not have a clue what they are doing, like in Hamilton)[/font][/font]
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[font=Times New Roman][font=SymbolMT]• [/font][font=ArialMT]Implementing a National Ranking System for our different disciplines (this had been in exisitence from 1988 to at least 1994, what happened to it????? Lacelle would have no clue since he knows nothing about the sport prior to 2005)[/font][/font]
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[font=Times New Roman][font=SymbolMT]• [/font][font=ArialMT]Meeting with UCI officials to bring forward our continental agenda (what agenda??? You have no events!)[/font][/font]
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[font=ArialMT][font=Times New Roman]We anticipate good things this quarter, all of which will be discussed in our next report in April 2006. (Same old, old old, story. I'm on pins&needles....)[/font][/font]
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[font=ArialMT][font=Times New Roman]Note: increasing sponsorship or adding events are not even on the list![/font][/font]
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[font=ArialMT][font=Times New Roman]Yours in sport,[/font][/font]
[font=ArialMT][font=Times New Roman]Steve Lacelle[/font][/font]
[font=ArialMT][font=Times New Roman]Chief Operating Officer[/font][/font]
[font=Times New Roman][font=Arial-BoldMT]January 2006 - [/font][font=ArialMT]4[/font][/font]