Yes he has achieved a hell of a lot but the manner that he has done it in makes him undeserving of any commercially oriented extra attention. When was the last time he lined up in either the giro, vuelta or a classics race with the intention to win that. He has forged himself into a commercial entity by going against what a true champion is. He doesnt deserve it.
Wow! The mail just arrived about 5 minutes ago and there was a parcel from the US addressed to me. I open it up, what do you know! Ten Livestrong bands.
I used to wear one, but they've become such a fashion trend, with many people wearing it solely to "fit in," that I've taken mine off. I'll put it back on when it loses its appeal to the ignorant masses.