low-carb ...... fad?



interesting story:


interesting quote:

"Food companies that think it's a fad are going to be in trouble. There's something very real going
on here," said Glenys Babcock, a vice-president of public affairs for Ipsos-Reid in Toronto, which
has conducted various studies on dieting. One Ipsos-Reid study showed that 61 per cent of Canadians
currently limit their carb intake "to avoid gaining weight" while 6 per cent are on some form of low-
carb or no-carb diet.

Ipsos-Reid is a company that does public opinion polling.

Oh yeah... and McDonald's is now on the low-carb bandwagon. Low-carb has gone mainstream.