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Imagine that, people wanting healthier choices in restaurants.
McDonald's Menu to Go on Diet in 2005 By DAVE CARPENTER, AP Business Writer
CHICAGO - Say goodbye to those super-sized fries - McDonald's is slimming down its menu.
The hamburger giant has started phasing out its trademark Supersize fries and drinks in its U.S.
restaurants as part of an effort to simplify its menu and give customers choices that support "a
balanced lifestyle," a company spokesman said Tuesday.
By the end of 2004, Supersize will no longer be available at the nation's 13,000-plus McDonald's
outlets except in certain promotions, McDonald's spokesman Walt Riker said.
The move comes as the world's largest restaurant company, and fast-food chains in general, are under
growing public pressure to give consumers healthier food options in a nation that has suddenly
become aware of its bulging waistline and the health dangers that come with it.
McDonald's began offering entree salads last year and has been moving to provide more fruit,
vegetable and yogurt options with its Happy Meals. But the Oak Brook, Ill.-based company remains a
magnet for public concerns - and legal actions - about obesity.
Riker said the changes started going into effect in January.
"This core menu, which has been under development since 2002, simplifies our menu and restaurant
operations and provides a balance of choices for our customers," he said. "A component of this
overall simplification, menu and balanced lifestyle strategy is the ongoing phase-out of the
Supersize fry and the Supersize drink options."
The company did not immediately disclose other details of the menu changes.
kimberly
McDonald's Menu to Go on Diet in 2005 By DAVE CARPENTER, AP Business Writer
CHICAGO - Say goodbye to those super-sized fries - McDonald's is slimming down its menu.
The hamburger giant has started phasing out its trademark Supersize fries and drinks in its U.S.
restaurants as part of an effort to simplify its menu and give customers choices that support "a
balanced lifestyle," a company spokesman said Tuesday.
By the end of 2004, Supersize will no longer be available at the nation's 13,000-plus McDonald's
outlets except in certain promotions, McDonald's spokesman Walt Riker said.
The move comes as the world's largest restaurant company, and fast-food chains in general, are under
growing public pressure to give consumers healthier food options in a nation that has suddenly
become aware of its bulging waistline and the health dangers that come with it.
McDonald's began offering entree salads last year and has been moving to provide more fruit,
vegetable and yogurt options with its Happy Meals. But the Oak Brook, Ill.-based company remains a
magnet for public concerns - and legal actions - about obesity.
Riker said the changes started going into effect in January.
"This core menu, which has been under development since 2002, simplifies our menu and restaurant
operations and provides a balance of choices for our customers," he said. "A component of this
overall simplification, menu and balanced lifestyle strategy is the ongoing phase-out of the
Supersize fry and the Supersize drink options."
The company did not immediately disclose other details of the menu changes.
kimberly