J
Jobst Brandt
Guest
Pete Hickey <[email protected]> writes:
>>> I'm sure chemists can come up with a non-tasting plastic bicycle bottle as they have for many
>>> drinks from water to fruit juices. Apparently, the bottle buying public has not made this a
>>> priority.
>> One would think the polyethylene terephthalate (PET) commonly used for commercially packaged
>> beverages would be an acceptable replacement for the low and high-density polyethylene (LDPE and
>> HDPE) commonly used for squeeze water bottles. PET would impart less taste than LDPE or HDPE
>> (which are not usually used for food packaging).
>> Maybe there is a business opportunity here?
> It wouldn't make good business sense. Many people regularly replace their bottles as they get
> older. Making a bottle that would impart less taste, would mean it would last longer, therefore
> less sales.
That's an old saw that doesn't cut. The competitive market takes care of that when there is no
monopoly. In this case it is an open market and if a taste free water bottle were offered, even at
a higher price, people would most likely buy it. On the other hand, if Lance Armstrong was seen
drinking from a recognizable brand of bottle, people would buy it regardless of how awful it
tasted. So maybe the market isn't as free as it ought to be, the customers having their own
restrictive vision.
Jobst Brandt [email protected] Palo Alto CA
>>> I'm sure chemists can come up with a non-tasting plastic bicycle bottle as they have for many
>>> drinks from water to fruit juices. Apparently, the bottle buying public has not made this a
>>> priority.
>> One would think the polyethylene terephthalate (PET) commonly used for commercially packaged
>> beverages would be an acceptable replacement for the low and high-density polyethylene (LDPE and
>> HDPE) commonly used for squeeze water bottles. PET would impart less taste than LDPE or HDPE
>> (which are not usually used for food packaging).
>> Maybe there is a business opportunity here?
> It wouldn't make good business sense. Many people regularly replace their bottles as they get
> older. Making a bottle that would impart less taste, would mean it would last longer, therefore
> less sales.
That's an old saw that doesn't cut. The competitive market takes care of that when there is no
monopoly. In this case it is an open market and if a taste free water bottle were offered, even at
a higher price, people would most likely buy it. On the other hand, if Lance Armstrong was seen
drinking from a recognizable brand of bottle, people would buy it regardless of how awful it
tasted. So maybe the market isn't as free as it ought to be, the customers having their own
restrictive vision.
Jobst Brandt [email protected] Palo Alto CA