> Given that their bike business is outright profitable, there's a good chance this won't happen.
Look again. Their bike division was trending downward, developing losses just prior to the startup
of their motorcycle division. Their declining sales in the bicycle division since then make it
questionable just how "profitable" bikes are, and might lead one to question if, once the writing
was on the wall for the motorcycle division, it made sense to put as many expenditures as possible
on that side (a lost cause, so why not) and try to make the bike division look good.
The reality is that there are no bicycle manufacturers making significant profit in the bicycle
business, and only a few that are making any money at all.
Cannondale may yet rise from the ashes; it's not all that similar to Schwinn. Cannondale has a
devoted customer base, and a differentiated product (which has been both their strength and
weakness). But a buyer thinking that there's value in the name alone, slapped onto a Chinese-made
me-too bike, may be in for a surprise.
--Mike-- Chain Reaction Bicycles
http://www.ChainReactionBicycles.com
"Ryan Cousineau" <
[email protected]> wrote in message
news:[email protected]...
> In article <18B1a.8080$tO2.782
[email protected]>, "Frank Knox"
> <
[email protected]> wrote:
>
> > "Matt O'Toole" <
[email protected]> wrote in message
> >
news:[email protected]...
> > > MBA has a bit on the Cannondale saga, from the horse's mouth. Not much, but some--
> > >
> > >
http://www.mbaction.com/detail.asp?id=642
> > >
> > > Matt O.
> > >
> > Cannondale is being sold to the highest bidder? I hope we aren't going to see 40lb. foreign-made
> > "Cannondale" bikes sold
in
> > Target and Wal Mart next year!
>
> Given that their bike business is outright profitable, there's a good chance this won't happen.
> The reason Schwinn et al got turned into bike badges sold at Wal-Mart is because they were
> unsuccessful at building good bikes for a profit.
>
> Stranger things have happened, and it could be that someone like Trek or Pacific will buy
> Cannondale, keep the high-end lines going, AND start selling Asian-made Cannondales in
> department stores.
>
> Can't wait to see a Lefty fork on a $200 bike,
> --
> Ryan Cousineau,
[email protected] http://www.sfu.ca/~rcousine President, Fabrizio Mazzoleni Fan Club