Here’s the real deal. Bikesdirect.com, Motobecane, Mercier, Windsor, and Dawes are all the same people. Even on Ebay. These guys bought the trade names mentioned above in an attempt to resurrect them.
There is a simple truth about how most road bikes are built. However, dealers and brands try to hide this from customers.
Most Road Bikes sold in the USA are made in Taiwan by 'factories' which you have probably never heard of. Such as IDEAL who builds for Fuji, Trek, Motobecane, Windsor, Terry, Dawes and many others.
Another common factory is Merida who builds for the likes of Specialized, Jamis, Mercier, Felt, Bianchi, and many others.
What is interesting is that these 'factories' in most cases only do assembly. They buy everything on the bike from subcontractors who make assorted parts of the bike. Then the 'factory' just applies the appropriate Name Brand decals, assembles, and boxes the bike and jacks the prices up.
In the case of the frame, several frame shops in Taiwan build road frames for many high end brands. Frame builders like Kinesis, A-Pro, and Astro build frames for brands like Fuji, Trek, Motobecane, Specialized, Felt, Dawes, Bianchi, LiteSpeed and dozens of others. In fact, several 'Italian' brands buy frames in Taiwan and ship them unpainted to Italy; then paint and decal them - mark them 'Made in Italy' and sell them for rather high prices. This is illegal to do in most countries including the USA if they get caught.
The other important components on the bike are the same from brand to brand. That is Shimano pieces and so forth. And many times the 'branded' parts such as stems, bars, and even wheels are all made in the same factories in Taiwan. For example, Ritchey, VeloMax, Bontrager, American Classic, and many other have wheels built in Taiwan (including the rims and hubs and final assembly).
Re-branding is common in the bicycle industry (just like in most other consumer products - think of DVD players, TVs, and even shoes). So a smart consumer can get the best value by not paying much attention to the decal on the down tube - and focus on the bike, the fit, and the price (and the discount).
I bought the Dawes real steel DLX and love it. All for $330 shipped to my door. They offer a great warranty and since I don’t trust bike shops with working on my bikes it suits me fine. I even save big by buying my cycling gear from online stores and Ebay. I save over 50% on everything in this way. So listen to the hype and buy high dollar name brand or read the facts above, the choice is yours.
Below is the domain registrants for some of these companies. Chicabike on Ebay is Motobecane, dawes is bikesdirect on Ebay, not sure who Ebay seller sprtymama is I believe Windsor. Could be wrong on that but I’m sure it’s one of them. Please note that they all have excellent feedback which means people are happy with their bikes and gear.
Domain Name.......... dawescyclesusa.com
Creation Date........ 2004-04-30
Registration Date.... 2004-04-30
Expiry Date.......... 2014-04-30
Admin Name........... michael spratt
Organisation Name.... spratt cycle support, inc
Organisation Address. 3203 old barn court
Organisation Address.
Organisation Address. ponte vedra beach Organisation Address. 32082
Organisation Address. FL
Organisation Address. UNITED STATES
Domain Name: MOTOBECANE.COM
Administrative Contact :
Johnston, C chicabike
[email protected]
176 Summerfield
Ponte Vedra Beach, FL 32082
US
Phone: (904) 887-6262
Fax: 999 999 9999
Domain Name.......... cyclesmercier.com
Creation Date........ 2001-09-01
Registration Date.... 2001-09-01
Expiry Date.......... 2006-09-01
Organisation Name.... J. Mukhalis
Organisation Address. 176 Summerfield
Organisation Address.
Organisation Address. Ponte Vedra
Organisation Address. 32082
Organisation Address. FL
Organisation Address. UNITED STATES
Domain Name.......... windsorbicycles.com
Creation Date........ 2003-03-23
Registration Date.... 2003-03-23
Expiry Date.......... 2013-03-23
Organisation Name.... Rebecca Pratt
Organisation Address. 9848 Robin Hill Lane
Organisation Address. NULL
Organisation Address. Dallas
Organisation Address. 75238
Organisation Address. TX
Organisation Address. UNITED STATES
Domain Name: BIKESDIRECT.COM
Administrative Contact :
Sander, David
[email protected]
PO BOX 503
BARKER, TX 77413-0503
US
Phone: (713) 587-6808
Fax: (281) 579-1603
Technical Contact :
Verio Inc,
[email protected]
5050 Conference Way N
Boca Raton, FL 33431
US
Phone: 888-663-6648
Fax: - - - - - - 707-251-5310
There is a simple truth about how most road bikes are built. However, dealers and brands try to hide this from customers.
Most Road Bikes sold in the USA are made in Taiwan by 'factories' which you have probably never heard of. Such as IDEAL who builds for Fuji, Trek, Motobecane, Windsor, Terry, Dawes and many others.
Another common factory is Merida who builds for the likes of Specialized, Jamis, Mercier, Felt, Bianchi, and many others.
What is interesting is that these 'factories' in most cases only do assembly. They buy everything on the bike from subcontractors who make assorted parts of the bike. Then the 'factory' just applies the appropriate Name Brand decals, assembles, and boxes the bike and jacks the prices up.
In the case of the frame, several frame shops in Taiwan build road frames for many high end brands. Frame builders like Kinesis, A-Pro, and Astro build frames for brands like Fuji, Trek, Motobecane, Specialized, Felt, Dawes, Bianchi, LiteSpeed and dozens of others. In fact, several 'Italian' brands buy frames in Taiwan and ship them unpainted to Italy; then paint and decal them - mark them 'Made in Italy' and sell them for rather high prices. This is illegal to do in most countries including the USA if they get caught.
The other important components on the bike are the same from brand to brand. That is Shimano pieces and so forth. And many times the 'branded' parts such as stems, bars, and even wheels are all made in the same factories in Taiwan. For example, Ritchey, VeloMax, Bontrager, American Classic, and many other have wheels built in Taiwan (including the rims and hubs and final assembly).
Re-branding is common in the bicycle industry (just like in most other consumer products - think of DVD players, TVs, and even shoes). So a smart consumer can get the best value by not paying much attention to the decal on the down tube - and focus on the bike, the fit, and the price (and the discount).
I bought the Dawes real steel DLX and love it. All for $330 shipped to my door. They offer a great warranty and since I don’t trust bike shops with working on my bikes it suits me fine. I even save big by buying my cycling gear from online stores and Ebay. I save over 50% on everything in this way. So listen to the hype and buy high dollar name brand or read the facts above, the choice is yours.
Below is the domain registrants for some of these companies. Chicabike on Ebay is Motobecane, dawes is bikesdirect on Ebay, not sure who Ebay seller sprtymama is I believe Windsor. Could be wrong on that but I’m sure it’s one of them. Please note that they all have excellent feedback which means people are happy with their bikes and gear.
Domain Name.......... dawescyclesusa.com
Creation Date........ 2004-04-30
Registration Date.... 2004-04-30
Expiry Date.......... 2014-04-30
Admin Name........... michael spratt
Organisation Name.... spratt cycle support, inc
Organisation Address. 3203 old barn court
Organisation Address.
Organisation Address. ponte vedra beach Organisation Address. 32082
Organisation Address. FL
Organisation Address. UNITED STATES
Domain Name: MOTOBECANE.COM
Administrative Contact :
Johnston, C chicabike
[email protected]
176 Summerfield
Ponte Vedra Beach, FL 32082
US
Phone: (904) 887-6262
Fax: 999 999 9999
Domain Name.......... cyclesmercier.com
Creation Date........ 2001-09-01
Registration Date.... 2001-09-01
Expiry Date.......... 2006-09-01
Organisation Name.... J. Mukhalis
Organisation Address. 176 Summerfield
Organisation Address.
Organisation Address. Ponte Vedra
Organisation Address. 32082
Organisation Address. FL
Organisation Address. UNITED STATES
Domain Name.......... windsorbicycles.com
Creation Date........ 2003-03-23
Registration Date.... 2003-03-23
Expiry Date.......... 2013-03-23
Organisation Name.... Rebecca Pratt
Organisation Address. 9848 Robin Hill Lane
Organisation Address. NULL
Organisation Address. Dallas
Organisation Address. 75238
Organisation Address. TX
Organisation Address. UNITED STATES
Domain Name: BIKESDIRECT.COM
Administrative Contact :
Sander, David
[email protected]
PO BOX 503
BARKER, TX 77413-0503
US
Phone: (713) 587-6808
Fax: (281) 579-1603
Technical Contact :
Verio Inc,
[email protected]
5050 Conference Way N
Boca Raton, FL 33431
US
Phone: 888-663-6648
Fax: - - - - - - 707-251-5310