Nike announced Thursday that its fiscal 2004 first-quarter profits ran past analysts' forecasts as the athletic shoe giant scored big overseas and showed signs of reversing a skid in U.S. sneaker sales. <snip> The average price paid for Nike sneakers has begun to rise after about a year and a half of declines, <snip> Swift sales of Nike's Shox and Air Zoom Spiridon running shoes, both priced at $100 or more, helped fuel the increase, Blair said... _______ OK, the Shox are inexcusable & have no place on this ng. Their flats were always legit, but I am sensing Nike has a winner for the real runner with this Spiridon. At my races I am starting to see this shoe popping up on the feet of serious runners and they seem to rave over it. I'm not strong enough or talented enough to ball/toe & midsole strike over 10K and I inevitably migrate to heel striking for a good portion of LD races and thus generally wear a 12 oz stability shoe (for over 10Ks). Unlike a lightweight trainer which really is for midsole striking.... this Spiridon is made for heel strikers yet offers the forefront flexibility like a flat. I think it's the only under 10 .oz shoe (Sz 9-10) designed for heel strikers...it's really in a class of it's own w/it's weight, design, and materials. Anyone out there using the shoe? I've never bought a current model shoe as I generally refuse to pay retail....(I buy last year's at half price today)....however I am curious about this shoe. Can we get past the Nike bashing and consider the shoe free of ant-Nike sentiment? It's an intriguing shoe in my opinion and I am seeing spreading acceptance of it from serious runners. Anyone else seeing this at their races? I think Nike might have a winner here... C'mon...most be some running folks out there in this ng w/the shoe?