Hi Froze,Thanks for your reply but 38 lumens is not even close to comparison to high end bike lights, in fact 40 lumen range of lights today are the bottom of the lumen rating and price as well, most modern higher end tail lights in America are putting out a minimum of 60 lumens and the one I have puts out 70, while the better ones are going over 100. Do I think a person needs a 100 plus lumen tail light? not really, but if you're LED's can go to 3 watts and you have them set for 1/2 a watt then why not bump the output to 1 watt each? This would match the output of the Planet Bike Super Flash Turbo (now considered a low end light mind you), and it would significantly increase the lighting and attract buyers like flies to fresh dead meat. The cost should be very minimal to do that, then simply increase the battery to 6,000amh for longer run time at the higher setting which also shouldn't cost much either.
Just thoughts that's all.
I liked the analogy
Gandharv