After my last and first time buying a expensive (expensive for me, but not near as expensive as a lot of people on these forums buy!) bike online I have t admit I had a really good experience, was it luck? I don't think so, they asked me all the fit questions that a bike store would do, and since I'm older and not racing anymore I'm not out comparing which frame is the stiffer than another, which group performs better, etc, so online saved my about $2,000 on the cost of something similar that I could have found in a bike store. So I for one would buy another online, however due to my age I think I probably bought my last bike for the rest of my life.