Online Odorama...!!!

Discussion in 'Food and nutrition' started by Gregory Morrow, Feb 20, 2004.

  1. http://www.telewest.co.uk/ourcompany/pressreleases/broadband_senses.html

    The internet comes to its senses 19-02-2004

    You can already chat, email, download music and watch videos through the internet, but imagine being
    able to smell fresh seaside air from the heart of the city, or savour the smell of your favourite
    restaurant's cuisine while booking a table. It is now possible with the arrival of Britain's first
    'ScentMail' facility.

    Cable company Telewest Broadband is currently testing new technology that brings a third sense to
    the internet, allowing you to send and receive any number of weird and wonderful aromas whilst
    surfing the net.

    Smell the love. Looking for love? Then take a deep breath as online dating takes a new turn. When
    seeking a new date on the net, you can now check to see if the object of your desire is more Calvin
    Klein than Brut 33, with personalised email scents to reflect your mood or personality.

    The revolutionary technology works in conjunction with a high-speed, broadband internet connection,
    enabling people to send and receive codes to special 'scent domes,' which mix liquid smells and
    spray them into the air around the PC. Even online shopping services benefit with the added
    dimension of smell.

    All you need to do is plug in one of the unique domes, just as you would a printer or scanner, and a
    whole new nasal experience awaits. Other potential ScentMail applications could include.

    1. Holidays Smell the sea and suntan lotion while taking a virtual tour of your chosen destination

    2. Online groceries Wafts of fresh bread and fruit tantalise your taste buds as you make your way
    around the e-supermarket

    3. Horse racing Smell the turf as the 3:15 at Doncaster thunders past on your PC screen

    4. Aromatherapy De-stress and unwind with your PC

    5. Jazz club Savour the atmospheric smells of whisky and cigars while you enjoy the music from home

    Kate Fox, social anthropologist, commented, "By adding a third sense to the internet Telewest
    Broadband is helping to 'humanize' cyberspace - using ground breaking technology to re-create more
    primitive forms of communication.

    "The association of fragrance and emotion is not an invention of poets or perfume-makers. Our sense
    of smell is directly connected to our emotions - smells trigger very powerful and deep-seated
    emotional responses, and this additional element to the internet will enhance users' online
    experience by adding that crucial third dimension."

    Telewest Broadband has created the UK's first 'ScentMail' or 'Aromanet' facility in Area 15, its
    experimental research and development facility at its Woking headquarters.

    Initially, each scent dome contains 20 aromas that can be mixed to produce up to 60 different smells
    but up to 2,000 scents could be available in the future.

    Chad Raube, director of internet services at Telewest Broadband, said: "This could bring an extra
    whiff of realism to the internet. We are always looking at ways to enhance the broadband internet
    experience of the future and this time we are sure consumers will come up smelling of roses."

    Ends

    Notes to editors:

    Telewest Communications plc, the broadband communications and media group, currently passes 4.9
    million homes and provides multi-channel television, telephone and internet services to 1.72 million
    UK households, and voice and data telecommunications services to around 70,000 business customers.
    Its content division, Flextech, is the BBC's partner in UKTV. Together they are the largest supplier
    of basic channels to the UK pay-TV market with a portfolio that combines wholly owned and managed
    channels, including the eleven joint venture channels with the BBC. For further information go to
    www.telewest.co.uk/media.

    The dome device can easily be plugged into one of the serial ports of your computer, the way a
    printer would, or a socket in your digital set top box. It has a disposable cartridge with a number
    of pockets inside, each containing a compound that can be mixed with others to match the scent
    you've created. Hardware for a surf & sniff set up might cost around UKP250 for the basic equipment
    and an additional UKP25 per month for a blueyonder broadband internet connection from Telewest
    Broadband. With numerous potential applications, the sweet smell of success could be just around the
    virtual corner.

    High-resolution images are available to view and download free of charge from www.vismedia.co.uk.

    For further information or to set up a demo contact Laura Tallett or Robert Saunders at Consolidated
    on 020 7287 2087 or [email protected]"

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  2. Donna Rose

    Donna Rose Guest

    In article <[email protected]>,
    [email protected] says...
    >
    >http://www.telewest.co.uk/ourcompany/pressreleases/broadband_senses.html
    >
    >The internet comes to its senses 19-02-2004
    >
    >You can already chat, email, download music and watch videos through the internet, but imagine
    >being able to smell fresh seaside air from the heart of the city, or savour the smell of your
    >favourite restaurant's cuisine while booking a table. It is now possible with the arrival of
    >Britain's first 'ScentMail' facility.
    >
    Emeril will be so please. Can "Smell-O-Vision be far behind?

    --
    Donna A pessimist believes all women are bad. An optimist hopes they are.

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