J
Jacques Trap 00
Guest
Office of the President Champion Athletic Underwear 475
Corporate Square Drive Winston-Salem, NC 27105
Dear Sir or Madam;
As an avid runner, skier, climber, and aspiring triathlete,
I appreciate the extraordinary comfort and support of the
Champion Cool-Jock athletic supporter. No other product on
the market offers as much support in a streamlined
minimalistic design comfortable enough to be worn for
extended periods of time. Under sport tights, they are
virtually invisible. Friends I've introduced to the Cool-
Jock second my opinion.
Why then, is it so difficult to find Cool-Jocks? To the best
of my knowledge, no store in my state presently sells them,
although many sell other Champion bras, sportswear, socks,
etc. One large chain has an entire floor-to-ceiling display
some 15 feet long devoted to athletic supporters, but no Cool-
Jocks. When I've had to replace some that wore out after
long service in the past, I was forced to buy them mail-
order from Road Runner Sports in San Diego. However,
recently Road Runner subsituted a private brand which is not
nearly as good.
Since I am not only an amateur athlete, but also a former
running specialty store manager, I am uniquely qualified to
comment on this issue. My store always carried a full line
of men's support products including JB sports briefs and
jockstraps. Since the built-in liners found in most running
shorts don't do an adequate job of support, (and sport
tights don't have anything at all), we found "designer"
jockstraps an easy add-on sale, adding $10 to $20 to a $20
shorts purchase. By displaying one on a mannequin located
near the men's shorts, rather than on a wall with socks and
accessories, we sold 50 to 100 a month! The entire JB
(JogBra) line was also available from most other sports
retailers in the area. Therefore, when Champion acquired
the JB line, I was surprised to find men's products
disappearing from stores, since we always felt the most
negative thing about the JB Max jocks was the female
oriented "JogBra" name.
I recognize that both retail sales personnel and your sales
representatives may be somewhat hesitant to actively promote
intimate items such as athletic supporters. Also,
traditional athletic supporters seem to have fallen into
disfavor. But the need and market for advanced technology
men's support products such as the Cool-Jock remains, much
as it does for JogBras for women. It would be a shame to let
such a fine product die when there are no viable
alternatives in the marketplace. Yet, your lack of promotion
and marketing instinctively tells me that could be a real
possibility. Please don't leave us unsupported.
Corporate Square Drive Winston-Salem, NC 27105
Dear Sir or Madam;
As an avid runner, skier, climber, and aspiring triathlete,
I appreciate the extraordinary comfort and support of the
Champion Cool-Jock athletic supporter. No other product on
the market offers as much support in a streamlined
minimalistic design comfortable enough to be worn for
extended periods of time. Under sport tights, they are
virtually invisible. Friends I've introduced to the Cool-
Jock second my opinion.
Why then, is it so difficult to find Cool-Jocks? To the best
of my knowledge, no store in my state presently sells them,
although many sell other Champion bras, sportswear, socks,
etc. One large chain has an entire floor-to-ceiling display
some 15 feet long devoted to athletic supporters, but no Cool-
Jocks. When I've had to replace some that wore out after
long service in the past, I was forced to buy them mail-
order from Road Runner Sports in San Diego. However,
recently Road Runner subsituted a private brand which is not
nearly as good.
Since I am not only an amateur athlete, but also a former
running specialty store manager, I am uniquely qualified to
comment on this issue. My store always carried a full line
of men's support products including JB sports briefs and
jockstraps. Since the built-in liners found in most running
shorts don't do an adequate job of support, (and sport
tights don't have anything at all), we found "designer"
jockstraps an easy add-on sale, adding $10 to $20 to a $20
shorts purchase. By displaying one on a mannequin located
near the men's shorts, rather than on a wall with socks and
accessories, we sold 50 to 100 a month! The entire JB
(JogBra) line was also available from most other sports
retailers in the area. Therefore, when Champion acquired
the JB line, I was surprised to find men's products
disappearing from stores, since we always felt the most
negative thing about the JB Max jocks was the female
oriented "JogBra" name.
I recognize that both retail sales personnel and your sales
representatives may be somewhat hesitant to actively promote
intimate items such as athletic supporters. Also,
traditional athletic supporters seem to have fallen into
disfavor. But the need and market for advanced technology
men's support products such as the Cool-Jock remains, much
as it does for JogBras for women. It would be a shame to let
such a fine product die when there are no viable
alternatives in the marketplace. Yet, your lack of promotion
and marketing instinctively tells me that could be a real
possibility. Please don't leave us unsupported.
