Pezcyclingnews: Pez Talk: American Classic’s Bill Shook


Jan 3, 2005
Ed Hood caught up with ‘wheel wizard’ Bill Shook – founder and chief brain of American Classic wheels – to get the deeper story on his products and philosophy on building the best wheels. Hubs, rims and spokes are all manufactured in house, so you know the quality control is going to be 100% from beginning to end. Take it away Bill:“Everything You Always Wanted to Know About Sex* (*But Were Afraid to Ask)” was a crazy Woody Allen film from the 70s. For the s word substitute wheels and that was Callum and I at the Bretagne-Seche Environnment hotel in Embrun on the second rest day of this years Tour de France.Wed met up with American Classics Bill Shook and Ellen Kast expecting to chat about their role as wheel suppliers to the French Professional Continental team and maybe some tech stuff?But we gathered pretty quickly that we were in the presence of folks who didnt just talk in buzz words and marketing speak, but rather people for whom wheels arent just a way to turn a buck but a way of life, a passion, a vocation. And so, as the Bretagne-Seche mechanics splashed around in the pool – everything we always wanted to know about wheels. . .Not being aware of the origins of the company we began by asking about where it all started and I should add that Bill wasnt a bad rider back in the day. The famous Fitchburg Longsjo Classic is on his CV;...

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