I started "biking" with mountain biking a few years ago. I would ride singletrack or on the road and didn't follow cycling at all. I would try and catch some mountain biking via videos or on TV, but didn't care about the "sport" (teams, individual riders, events), just liked it for inspiration, equipment, training, etc.
For some reason road biking is a completely different animal. Much of what I read/watch about cycling is based on the "sport", as opposed to the personal activity. I think this activity could benefit from following the mountain bike side of things, at least when it comes to magazines, books, internet and TV.
Just a brain dump...