Product Manager - Blackburn (Scotts Valley, CA)


New Member
Aug 12, 2011
[COLOR= rgb(0, 0, 205)]Product Manager[/COLOR] - Blackburn
Scotts Valley, CA Apply: Easton-Bell Sports is like no other sporting goods company in the world, and we are looking for experienced professionals up to the challenge of filling the available career listed below.​ At Easton-Bell Sports, you will find a unique corporate culture, with a rapid pace and the freedom to truly express yourself.​

We believe that attitude is everything and encourage a safe and open environment where all employees understand their roles, receive honest feedback, contribute ideas, ask questions, learn, grow, and are recognized for their contributions.​ Working as a team, we take great pride in being Easton-Bell Sports.​

Job Summary
The Product Marketing Manager designs, develops, implements and coordinates integrated marketing plans and key elements of product media portfolios for our products, promotions and special programs.​ This position oversees numerous projects which include activities that address specific marketing needs and long-term activities designed to enhance our targeted marketing capabilities, customer interest and sales growth.​ The Product Manager is in an extremely, customer-focused area and requires a positive individual that can manage the development and execution of high performing marketing programs and materials.​

Essential Functions:
  • Designs and develops marketing materials, communications and other required product information from conceptual stages through implementation stages.​
  • Implements brand management strategies to actively engage existing and potential customers.​
  • Develops key marketing elements to support existing products, product enhancements and new product launches.​
  • Transforms marketing plans into viable and impactful product presentations.​
  • Applies multiple approaches to develop, lead and execute marketing initiatives to achieve business objectives and maintain a competitive advantage.​
  • Works closely with external marketing partners and cross functional teams on the commercialization of products.​
  • Performs and interprets marketing research as required.​
  • Reviews the marketing plan for appropriate media mix which yields optimum results.​
  • Continually maintains a thorough knowledge of all company products, catalog contents and promotional items.​
  • Prepares and presents product presentations and reports for management, sales and other business-related audiences.​

Education and Training:
  • Bachelor’s Degree in Business, Marketing or Communications or an equivalent combination of education, training and related experience required.​
  • Minimum five to seven (5-7) years experience in developing and managing product marketing initiatives required.​
  • Previous experience in creative/​marketing services desirable.​
  • Knowledge of sports and the associated equipment used for each sport is preferred.​
  • Working knowledge of marketing practices and principles desirable.​
  • Strong proficiency with MS Office applications, primarily Word, Excel and PowerPoint.​
  • Basic knowledge of Java Script, Photoshop, etc.​

Skills and Abilities:
  • Excellent verbal, written and interpersonal communication skills.​
  • Strong customer service focus and customer relations skills.​
  • Excellent time management and task prioritization skills.​
  • Outstanding project management skills with the ability to plan and coordinate work flow.​
  • Ability to maintain a high level of energy, enthusiasm and resiliency.​
  • Easily adapts to changing/​evolving priorities and strategies with the ability to maintain a high level of flexibility.​
  • Solid comprehension and listening skills.​
  • Strong analytical, decision-making and problem solving skills.​
  • Ability to rely on experience and judgment to plan and accomplish goals.​
  • Ability to manage multiple assignments and work independently within deadlines.​
  • Strong teamwork skills with the ability to establish and maintain positive collaborative and effective working relationships both internally and externally.​
  • Ability to employ diplomacy and tact in all situations.​
  • Ability to self-motivate and self-manage.​
  • Possesses a wide degree of creativity and latitude.​
  • Careful attention to detail and accuracy.​