Re: Dove ads staring real women

Discussion in 'General Fitness' started by Steve Chaney, still taunting the happy fun ball, Aug 11, 2005.

  1. In <[email protected]>, [email protected]
    (Marcus M) wrote:

    >On Sun, 31 Jul 2005, "AJ Davenport" <[email protected]> wrote:
    >>In case you haven't seen the ads yet, Dove is now marketing a "firming
    >>creame" which is supposed to reduce/eliminate the visabilty of
    >>"cellulite". Nothing radical, just a personal care company selling a
    >>The program started in the UK, is now in the US. The company's idea is
    >>simple, why show this product on women who presumably, do not need it
    >>it. That is, why try to sell a product by showing you an image of a
    >>woman so slender that she has very little/no visible body fat?
    >>Over the course of the last few weeks Dove has placed billboards in
    >>various cities. They show 6 women, in white panties and bras. The ad
    >>copy is here:
    >>>From the website:

    >>" Firming the thighs of a size 2 supermodel is no challenge. Real
    >>Women have real bodies with real curves. "
    >>Each of the women has a unique look there are several races, body
    >>styles and lifestyles to look at. The picture is in diametric
    >>oposition to the vision of women that hollywood, high fashion, and
    >>music would have us worship.
    >>These women are NOT professional models but each shines with the joy of
    >>being a woman who loves herself.
    >>It is intersting to see people's reactions to these ads. There are
    >>people [sadly, mostly I fear, YOUNG, hetro boys] who see these women as
    >>fat. Not only fat , but obese. I look at this ad campaign and I see
    >>six women, who are infinately strong, loving and beautiful. Not each
    >>possesing of beauty because I look like them, but because I FEEL like
    >>them. I see real women, not because they are not the Hollywood
    >>ideal, not because they are close to me in size, but becuse, they see
    >>those attributes in themselves. We can all be who we want to be, we
    >>just have to live it.
    >>A little SELF ACCEPTANCE to keep us on topic.

    >You and the rest of the resident fat acceptors are morbidly obese. None of
    >these women in the Dave ad campaign are even close to being morbidly obese.
    >Q. Do you know why there are no morbidly obese women in Dove's ad
    >A. Morbidly obese women are REAL PIGS.
    >You could always lose 100 pounds and MAYBE make Dove's next ad campain.

    You could always gain 100 IQ points and MAYBE get accepted into special

    -- Steve
    Steve Chaney
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