Re: It looks like an umlaut, and walks like an umlaut, but...



On Thu, 20 Apr 2006 12:55:45 -0400, Chris McGonnell
<[email protected]> wrote:

>On Thu, 20 Apr 2006 15:01:36 +0100, Adam Funk wrote:
>
>>...it's just two dots!
>>
>>http://www.theregister.co.uk/2006/04/20/moben_umlaut_ruling/
>>
>>--> The company behind Moben Kitchens is not German, it is based
>>--> on an industrial estate near Manchester --- and its Möben
>>--> trademark, which appears to include an umlaut, does not
>>--> mislead consumers, according to a ruling by the UK's
>>--> advertising watchdog today.
>>...
>>--> Moben said 'Möben'has been a registered trademark since
>>--> 1977. It denies trying to boost its credibility with an
>>--> umlaut. Rather, it has argued that the dots are an artistic
>>--> device and that any resemblance with an umlaut is
>>--> coincidental. The dots appear on its signs but not in text
>>--> in its ads or in the text of its website.

>
>What next? That there Hagen-Dasz is sekritly made in New Jersey? Oh,
>the Teutonicity of it all! And why does an umlaut bestow instant class
>to companies making a kitchen or ice cream?


Sounds like the daft idea of someone with all the reasoning power and
marketing ability of Doug "Ivory Tower" Kanter.

BW