Re: It looks like an umlaut, and walks like an umlaut, but...

Discussion in 'Food and nutrition' started by [email protected], Apr 20, 2006.

  1. On Thu, 20 Apr 2006 12:55:45 -0400, Chris McGonnell
    <[email protected]> wrote:

    >On Thu, 20 Apr 2006 15:01:36 +0100, Adam Funk wrote:
    >
    >>...it's just two dots!
    >>
    >>http://www.theregister.co.uk/2006/04/20/moben_umlaut_ruling/
    >>
    >>--> The company behind Moben Kitchens is not German, it is based
    >>--> on an industrial estate near Manchester --- and its Möben
    >>--> trademark, which appears to include an umlaut, does not
    >>--> mislead consumers, according to a ruling by the UK's
    >>--> advertising watchdog today.
    >>...
    >>--> Moben said 'Möben'has been a registered trademark since
    >>--> 1977. It denies trying to boost its credibility with an
    >>--> umlaut. Rather, it has argued that the dots are an artistic
    >>--> device and that any resemblance with an umlaut is
    >>--> coincidental. The dots appear on its signs but not in text
    >>--> in its ads or in the text of its website.

    >
    >What next? That there Hagen-Dasz is sekritly made in New Jersey? Oh,
    >the Teutonicity of it all! And why does an umlaut bestow instant class
    >to companies making a kitchen or ice cream?


    Sounds like the daft idea of someone with all the reasoning power and
    marketing ability of Doug "Ivory Tower" Kanter.

    BW
     
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