Re: Today's Priceless Supermarket Moment

Discussion in 'Food and nutrition' started by [email protected], Mar 12, 2006.

  1. Dave Smith wrote:

    > They aren't working hard to keep your business. They are working hard to make it
    > look like they are working hard to keep your business. What they could be doing is
    > hiring enough people that there is never a line up. As long as a cashier is ringing
    > up sales they are making money for the store. I like the idea of dual duty
    > employees. Bring in enough people to handle the shift. Put some on cash and some on
    > other jobs. When the cash lines get backed up move them up to cash.


    You've never worked in a grocery store, have you? It can be dead 45
    minutes out of the hour. Even with only 4 checkers in the checkstands,
    we frequently have checkers standing in front of their checkstand,
    waiting to bring in the next customer. It gets slow, and they are not
    allowed to leave the checkstand because it may get busy again soon. If
    you add more checkers and then have them doing something else, you are
    paying a higher rate for a lower job, and for more than half their
    shift.

    The starting pay for a checker is fairly low, only a little higher than
    other jobs, but it goes up much higher. And once the person is
    classified as a checker, ALL hours worked move the person up the levels
    in pay. The companies aren't going to want to give a person checker
    raises when they spend most of their time being a helper clerk.



    >
    > > Also, a lot of people have gotten into the habit of shopping on an
    > > almost daily basis. So, while their orders are smaller than a full
    > > cart, they are shopping 5-7 days a week as opposed to once a week. So,
    > > they can be spending just as much as somebody else, just not at one
    > > time.

    >
    > Not a problem. Let them mingle with the rest of us peons.
    >
    >
    > > Of course, but you are thinking in terms of one person's order on that
    > > day. And most of our sales come from repeat customers. Just because
    > > they spent $5 on one day doesn't mean they don't spent $200 a week
    > > there. You have to consider the larger picture. If you piss off a lot
    > > of customers that have smaller orders, you lose them permanently, and
    > > that means a lot of money lost overall.

    >
    > You are not losing them to other stores if they offer the same level of service.
    >
    > > Most people that leave a store because of a rude customer or some bad
    > > incident, will usually make a different store their normal store. So
    > > the lost sales are a lot higher than one little order.

    >
    > There is no predicting what some people will be offended by. Many of those are just
    > easily offended, and they will end up feeling offended regardless where they go.
    >
    > > . It was a big order that
    > > the other deli turned away. And to top it off, she had a full load of
    > > groceries when she came back to pick up the order. That cartload was at
    > > least $200. I'm sure she planned to buy that all at the other store,
    > > but they were rude to her, and they lost the sale.

    >
    > Were they rude to her or were they just following their policy. I am reminded of a
    > thread here a few months ago about Ophrah Winfrey having a hissy fit because a store
    > would not let her in after closing. While she is filthy rich, so are most of the
    > rest of their clients, and they might ordinarily have let her in after hours had
    > they not had another event going on.
    >
    > > And finally, after years and years of this system, don't you think it
    > > would have been changed by now if stores found that removing the
    > > express lanes would improve sales?

    >
    > No. I realize that some customers will have a hissy fit no matter what they do, but
    > the only reason they would lose business on that issue would be if the competitors
    > also do it. I go to several different grocery stores for different things. I go to
    > one because it has great meat and good prices on their meat. they also have great
    > service. They only have 4 cashiers, but all 4 cash registers are always open. The
    > are a lot of things I want/need that they don't carry. I go to a discount place once
    > a month to stock up on canned and dry goods. I go to the other one because they have
    > a variety of things I can't get elsewhere. I stopped going to one store because the
    > staff were always incredibly rude and because they were much more expensive than the
    > others, and I stopped shopping at another because they checkout lines were always
    > long and slow.
    >
    > > In fact, we are required to have at
    > > least one express lane open during the day, and the lane should be
    > > shorter than the regular lanes. We have mystery shoppers, and they are
    > > required to count the people in line, and we get points taken off if we
    > > do not enough express lanes open.

    >
    > That's what I love about the retail business. They will send someone in to check on
    > you to see how well you are coping with the business with the limited number of
    > staff you have, but you have to wonder how much shorter those lines would be if they
    > had an extra cashier instead of a mystery shopper.
    >
    > > We also get dinged by the average
    > > number of people in line, with different limits per type of line. This
    > > is considered a customer service issue, because excellent customer
    > > service means higher sales.

    >
    > Cashiers ringing up sales are what mean higher sales and as long as your cashiers
    > are ringing up those sales they are just a marginal cost to get those increased
    > sales.
     
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