C
Churchill
Guest
"Marty Wallace" <[email protected]> wrote in message
news:[email protected]...
>
> "Sam" <[email protected]> wrote in message
> news:[email protected]...
> >
> > "Alex Rodriguez" <[email protected]> wrote in message
> > news:[email protected]...
> > > In article <[email protected]>,
> > > [email protected] says...
> > > >Hey,
> > > > Why does the US federal Government support a bike team in France? I
> > > >work hard for my money, and think the taxes I pay could be better
> > > >used. What a Boondoggle!
> > >
> > > Like any other company, you have to advertise to get more business.
> USPS
> > > wanted to get more customers in Europe to use their service, so they
> > sponser
> > > a bicycle racing team. For the money they spend, they get an
excellent
> > > return on investment. So they continued to do so until ignorant folks
> > > started to complain.
> > > -------------
> > > Alex
> > >
> >
> > I would like to see some proof that they are getting bang for their buck
> in
> > terms of promotion and advertising. I doubt they are.
> >
> >
>
> My God you're an idiot.
> The fastest rider and the fastest team in the biggest race in the world!
> And you want proof?
> If you don't think thats good promotion and advertising then you tell us
> what is.
>
> Marty
Speaking as a non-American I would never have heard of the "USPS" if it
wasn't for the Tour, so their marketing worked in my case
USPS is smart to do this, they are getting all of Europe focused on their
name, cycling 'I sense' is much more popular in Europe than North America
news:[email protected]...
>
> "Sam" <[email protected]> wrote in message
> news:[email protected]...
> >
> > "Alex Rodriguez" <[email protected]> wrote in message
> > news:[email protected]...
> > > In article <[email protected]>,
> > > [email protected] says...
> > > >Hey,
> > > > Why does the US federal Government support a bike team in France? I
> > > >work hard for my money, and think the taxes I pay could be better
> > > >used. What a Boondoggle!
> > >
> > > Like any other company, you have to advertise to get more business.
> USPS
> > > wanted to get more customers in Europe to use their service, so they
> > sponser
> > > a bicycle racing team. For the money they spend, they get an
excellent
> > > return on investment. So they continued to do so until ignorant folks
> > > started to complain.
> > > -------------
> > > Alex
> > >
> >
> > I would like to see some proof that they are getting bang for their buck
> in
> > terms of promotion and advertising. I doubt they are.
> >
> >
>
> My God you're an idiot.
> The fastest rider and the fastest team in the biggest race in the world!
> And you want proof?
> If you don't think thats good promotion and advertising then you tell us
> what is.
>
> Marty
Speaking as a non-American I would never have heard of the "USPS" if it
wasn't for the Tour, so their marketing worked in my case
USPS is smart to do this, they are getting all of Europe focused on their
name, cycling 'I sense' is much more popular in Europe than North America