Duh!
Only the cover stories evolve. Yet never really change.
Doping is a constant:
The basic tools of public relations/marketing remain:
1) empty denials
2) emphatic denial
3) angry denial
4) 501c (3) Charitable works doping apology Chinese Wall
5) media support, myths and weekly denial
6) Bio-marker profiles
7) "so-called independent testing"
8) WADA supervision
9) TV Network themes
10) ignorant fans
Only the cover stories evolve. Yet never really change.
Doping is a constant:
The basic tools of public relations/marketing remain:
1) empty denials
2) emphatic denial
3) angry denial
4) 501c (3) Charitable works doping apology Chinese Wall
5) media support, myths and weekly denial
6) Bio-marker profiles
7) "so-called independent testing"
8) WADA supervision
9) TV Network themes
10) ignorant fans