It's a sad day for Serotta fans and employees as they're prepping to close shop: http://www.bicycleretailer.com/nort...s-40-workforce-planning-shutdown#.Ufmpn-CQ4zR
So many people were waiting on the fence to hear your opinion. John Kerry, really? That's what you came up with?JTE83 said:They're overpriced round tube bikes I don't care about. Â Mostly for rich people like John Kerry.
And Reynolds Composites partner (name escapes me) - who headed off in a start up venture - Enve.Originally Posted by alienator .
In a way, Serotta also carries on the legacy of the Reyonlds Ouzo Pro fork, a classic and great fork. Mike Lopez, the designer of the Ouzo Pro left Reynolds and went to work at Serotta and helped with the production of their CF forks.
Yep, Jim Pfeil headed to Edge/Enve to help Jason Schiers get started. I don't think it should be any surprise that Serotta and Enve have put out such excellent forks.sitzmark said:And Reynolds Composites partner (name escapes me) - who headed off in a start up venture - Enve.
Yes ... using the Ben Serotta methods that are already in place. At least for the custom and semi-custom "Serotta branded" business.Originally Posted by alienator .
So the goal is to produce bikes that are Serotta in name only?
I agree. I wonder what Serotta will become without the Serotta cachet.sitzmark said:So, DCG/Serotta continues to build Serottas in the "Serotta way" while pursing other business growing initiatives. Â At the same time, I can't see the existing loyal customer base buying any more Serotta branded framesets.
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