Volnix...those aren't just Ultra-Super-Maximum-Premium color rings...those are "INSULATORS"!
Marketing...how does it work?!
Nice Opinal, but I thought the Greeks played the pan flute. Not the knoife-whistle.
One of the local bike shops tried to sell me 'premium' 20-gram CO2 cartridges because they would get my 700-23 tires harder than my 16-gram ones. Er...maybe if I try those 25 MM tires that add significant air volume to improve ride quality and handling to Rolls-Ferrari standards!...and only if the advertising identifies the cartridges as 'Tactical!' and 'Elite!'.