On 8 Dec 2005 11:01:05 -0800, "damyth" <
[email protected]>
wrote:
>Maybe Snook realized most people just don't buy higher end complete
>bikes, I dunno.
You may be on to something there. It's quite possible that they're
looking at the market as being most fertile in the area of the
first-time lbs shopper rather than the cycling enthusiast. That niche
is better served by having bikes that are less expensive than the
usual lbs lines, but which are a step up from the stuff at Mall-Wart
and the like. Pacific is quite capable of delivering bikes which have
midrange features at a low price point, and perhaps performance has
decided to concentrate on that. They may also be banking on the
current trend for retro gear in the US in multiple areas; having
cruisers that actually sport the Schwinn badge could be viewed as a
ready selling point to aging yuppies who are looking to rediscover
their old bike from long ago. Look at how successful the VW "New
Beetle" has been; from the reports I've been hearing, it's not all
that wonderful in fact (nor was its predecessor, in truth), but the
nostalgia factor has kept them rolling off the lots despite a fairly
inefficient design and lousy repair access.
--
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