STUDY: AMERICANS MORE AWARE OF WHAT THEY EAT

Discussion in 'Food and nutrition' started by Bob (this one), Jul 28, 2005.

  1. STUDY: AMERICANS MORE AWARE OF WHAT THEY EAT
    [From the VNU Foodservice Network]

    PORT WASHINGTON, NY -- [From the VNU Foodservice Network, October 25,
    2004] -- Is the tide turning on the country's seemingly endless round of
    weight gain? Are Americans finally learning to control their calorie
    intake and find more balance in their eating patterns? Could be, says a
    new study by The NPD Group.

    According to NPD's 19th Annual Report on Eating Patterns in America,
    diners are becoming more calorie-conscious, and as a group are no longer
    gaining weight. They've put the brakes on snacking, and also on
    restaurant takeout meals. The bad news: They're eating less at
    restaurants overall.

    In the new report, 27% of respondents reported being conscious of the
    calories in their meals, the highest level since 1999. In addition, the
    number of snack meals eaten per person per year was 250 for the year
    ending February 2004, a slight decrease from five years ago when it was
    253. Meanwhile, the number of overweight Americans held at 62% the
    second year in a row­up until 2002, the percent of Americans classified
    as overweight had increased every year since NPD began tracking it in 1995.

    "It appears that Americans are beginning to find a balance between the
    need for convenient, inexpensive meals and their expanding waistlines,"
    said Harry Balzer, vice president of The NPD Group. "We knew at some
    point this trend toward obesity would end, we just didn't know when. But
    remember, we haven't seen people begin to lose weight just yet."

    Balzer attributes the shift at least in part to the fact that the number
    of women in the workplace is also leveling off. "Women have always been
    the gatekeeper of families' eating habits and it appears that a balance
    is being found after years of wrestling with work and feeding the
    family." As part of these developments, the latest report shows a
    stabilization of meals eaten at home and a decrease in meals eaten at
    restaurants.

    The report finds that 77% of American meals come from home, which
    represents no significant change from last year. And while the
    restaurant industry shows recent signs of recovery, the average American
    ate out more in 1985 than last year. People sat down for a meal at a
    restaurant 83 times per person last year, compared with 95 meals per
    person in 1985. The increase in restaurant take-out meals has also
    leveled off after growing for more than a decade­American consumed
    take-out meals from restaurants 117 times per person last year, the same
    as the year before.
    Other findings from the 19th Annual Report on Eating Patterns in America:

    Fifty-five percent of people feel it's important to eat full and regular
    meals vs. 52% two years ago;

    "Fresh" matters to Americans, 55% of Americans say it's important for
    food to be fresh;

    Once again, Americans are becoming concerned about sugar in their diets;
    22% of Americans are concerned about sugar, up from 20% in 2003.
     
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