Tim Horton's more peanuts or not?

[Eddie Arzouian]

So, any bets? The contract is up this month.

Will Tim Horton's continue to insult the sport of cycling in Canada by offering its usual pittance of about $100,000 for all four national championships and four national teams? (it should be about $100,000 for each championship and $100,000 for each team for a total of $800,000)

Or will they finally call it quits and throw in the cheap towel?

You gotta figure Kim Sebrango is sweating bullets over the CCA marketing office. Marcia Stewart is out of her office at Tim's until next week. Maybe she is hiding from Sebrango?

Frankly, we're damned if they do and damned if they don't. The deal Tim Horton's has with the CCA is ridiculously cheap. It is an insult to the riders and the sport. But the CCA is so hard up for sponsors and at such a loss as to how to find them they almost have no choice.

Like cheap crackwhores.

All we no for sure is that competitive cycling in Canada will continue to get screwed.

 

[Eddie Arzouian]

The CCA remains a black hole of information.


Has Tim Horton's renewed its pitiful "sponsorship" of the CCA? Shouldn't we know by now? Does the CCA think we will forget?

While on the topic, has CCA Marekting Director Kim Sebrango found any sponsors for the sad and silly current re-incarnation of the Canada Road Cups? Will the CCA continue to insult its riders and the sport itself with the pittance they are offering for the overall prize money for that series?

Before they fire her, the CCA should have Sebrango announce all the bad news and then clean the slate with a new employee who has proven success, cycling experience and who knows what the hell he is doing.

 

[Eddie Arzouian]

How much?????

Why doesn't the CCA say how much Tim Horton's is giving in sponsorship? Are they ashamed? Did they sell out the sport for another paltry $100,000 when it should be about $800,000.

Who will sponsors the Canada Cup series this season? Is there another series?

Why hasn't Kim Sebrango brought in one new real sponsorship in almost a year? She's making at least $50,000 to do what exactly?

CCA Renews Sponsorship With Tim Hortons
provided by CCA March 10, 2006 (Ottawa, ON) – The Canadian Cycling Association (CCA) and Tim Hortons are pleased to announce a three-year contract renewal that recognizes Tim Hortons as an Official Gold-level Sponsor of the CCA’s National Cycling Teams and as the Official Title Sponsor of the CCA’s National Championship Events in the four Olympic disciplines of Road, Mountain Bike Cross Country, Track and BMX.

“The continuation of this relationship with Tim Hortons is a key pillar in our marketing strategy,” says Kim Sebrango, Director of Marketing Operations. “Tim Hortons is a Canadian icon and Canadian Cycling is committed to partnering world-class athletes with world-class brands.” Tim Hortons first teamed up with the CCA a decade ago and remains the exclusive Quick Service Restaurant Supplier of the Canadian Cycling Association.

About Tim Hortons
Tim Hortons is Canada’s largest coffee and baked goods chain with over 2,500 locations in Canada and more than 290 locations in the United States. For more information about Tim Hortons, please visit www.timhortons.com.