Get a cuppa, kick back and watch this 23 minute presentation by John Burke, President of Trek US at the recent Taipei Cycle trade show. Huzzah, someone in the bicycle industry has developed a broader approach to merely selling bicycles.
John Burke: the Al Gore of the bike trade?
http://www.youtube.com/watch?v=OfRiFylmiS0
" .. From http://www.quickrelease.tv At the Taipei Cycle trade show, Trek president John Burke gave an inspiring talk about why the bicycle industry should divert cash from marketing and R&D to help advocates and politicians create a 'bicycle friendly world' .."
More tasty podcasts on Carlton Reid's quick release.tv:
http://www.quickrelease.tv/
John Burke: the Al Gore of the bike trade?
http://www.youtube.com/watch?v=OfRiFylmiS0
" .. From http://www.quickrelease.tv At the Taipei Cycle trade show, Trek president John Burke gave an inspiring talk about why the bicycle industry should divert cash from marketing and R&D to help advocates and politicians create a 'bicycle friendly world' .."
More tasty podcasts on Carlton Reid's quick release.tv:
http://www.quickrelease.tv/