The most recently acquired part of the SRAM components empire is chainset maker Truvativ, which has itself expanded beyond its original mission as a maker of cranks and rings in recent years.
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http://us.rd.yahoo.com/dailynews/rss/search/cyclocross/SIG=12ec437b9/*http%3A//www.cyclingnews.com/tech.php?id=tech/2005/features/SRAM2006truvativ