M
Mike Jacoubowsky/Chain Reaction Bicycles
Guest
I may have a bit of the puzzle figured out. On the surface, we're all
thinkin' geez, look at all the magazine covers, TV shows etc with US Postal
(ok, more specifically Lance representing US Postal). $8 million/year seems
like a bargain! But then think about the type of guy who makes the
decisions on high-end sponsorship/marketing. They're used to spending
$1500+ for great seats at a tennis tournament or basketball game. They
associate high-end sports with extreme exclusivity (with very high prices)
for the elite spectator. But for cycling? The best seats in the house
might be miles from nowhere, 3/4 of the way up a mountain pass that you have
to camp out or ride or walk for hours to get to.
Cycling is, in a way, a sport for the common man. Certainly nothing that a
CEO would brag about having ringside seats to watch.
I'm actually amazed we get the support (at the Division I level) that we do!
--Mike Jacoubowsky
Chain Reaction Bicycles
www.ChainReaction.com
IMBA, BikesBelong, NBDA member
thinkin' geez, look at all the magazine covers, TV shows etc with US Postal
(ok, more specifically Lance representing US Postal). $8 million/year seems
like a bargain! But then think about the type of guy who makes the
decisions on high-end sponsorship/marketing. They're used to spending
$1500+ for great seats at a tennis tournament or basketball game. They
associate high-end sports with extreme exclusivity (with very high prices)
for the elite spectator. But for cycling? The best seats in the house
might be miles from nowhere, 3/4 of the way up a mountain pass that you have
to camp out or ride or walk for hours to get to.
Cycling is, in a way, a sport for the common man. Certainly nothing that a
CEO would brag about having ringside seats to watch.
I'm actually amazed we get the support (at the Division I level) that we do!
--Mike Jacoubowsky
Chain Reaction Bicycles
www.ChainReaction.com
IMBA, BikesBelong, NBDA member