<figure ><img title="JohnBradley_1000x667" src="http://cdn.velonews.competitor.com/files/2015/06/JohnBradley_1000x667-320x213.jpg"/><p>John Bradley is VeloNews' new editor-in-chief. Photo: Ryan Bethke | Competitor Group</p></figure><p>SAN DIEGO, California (VN) — Competitor Group, Inc. (CGI) president Josh Furlow announced Wednesday that John Bradley has been named editor-in-chief of the Velo brand, effective immediately. A media veteran with more than 20 years’ experience as an editor and journalist, Bradley assumes the reins of <em>VeloNews</em>, North America’s most storied cycling title.</p>
<p>“John Bradley is a supremely talented editor who brings a true passion for the sport and cycling lifestyle to the Velo brand,” said Furlow, who operated the Tour of California before joining CGI. “With his remarkable experience in the media industry and across the spectrum of the cycling industry, he has a deep understanding of our audience. Paired with managing editor Chris Case, they will form a remarkably dynamic team to lead the brand to new levels of success.”</p>
<p>A former senior editor for <em>Outside</em> and <em>Wired</em> magazines, Bradley will oversee all editorial content and creative direction for both <em>Velo</em> magazine and VeloNews.com. At <em>Wired</em>, Bradley edited general features and oversaw the consumer-technology and product-reviews team for both the magazine and wired.com. At <em>Outside</em>, he ran the brand’s extensive coverage of the cycling industry while also serving as a general feature editor and writer. He has covered the Tour de France, the Giro d’Italia, Paris-Roubaix, and the Tour of Flanders, as well as industry gatherings like Eurobike, Interbike, and the Sea Otter Classic.</p>
<p>“I’m incredibly honored to be taking over a brand that has been such an integral part of American cycling culture,” said Bradley. “I bought my first issue of <em>VeloNews</em> in 1989, have had it bookmarked since it went online, have ridden with various staffers at bike-industry events around the world, and was a guest speaker at a <em>VeloNews</em> staff retreat in 2008. And now I get to take the helm. In one way it’s a brand-new start, but in another, it’s just the next — and biggest — step in my longtime relationship with the brand. This is going to be a lot of fun.”</p>
<p>Bradley’s career has also included stops as a section chief at a daily newspaper in Tokyo, Japan, and as a communications consultant for companies in the technology, healthcare, and nutrition industries. He is a longtime endurance-sports enthusiast who started swimming competitively at the age of 12 before switching his allegiance to bikes when Greg Lemond won his first Tour de France in 1986.</p>
<p>Bradley holds a master of science in journalism from Columbia University and a bachelor of arts from the University of Florida. He will be based out of CGI’s office in Boulder, Colorado, where he lives with his wife and son.</p>
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<p>“John Bradley is a supremely talented editor who brings a true passion for the sport and cycling lifestyle to the Velo brand,” said Furlow, who operated the Tour of California before joining CGI. “With his remarkable experience in the media industry and across the spectrum of the cycling industry, he has a deep understanding of our audience. Paired with managing editor Chris Case, they will form a remarkably dynamic team to lead the brand to new levels of success.”</p>
<p>A former senior editor for <em>Outside</em> and <em>Wired</em> magazines, Bradley will oversee all editorial content and creative direction for both <em>Velo</em> magazine and VeloNews.com. At <em>Wired</em>, Bradley edited general features and oversaw the consumer-technology and product-reviews team for both the magazine and wired.com. At <em>Outside</em>, he ran the brand’s extensive coverage of the cycling industry while also serving as a general feature editor and writer. He has covered the Tour de France, the Giro d’Italia, Paris-Roubaix, and the Tour of Flanders, as well as industry gatherings like Eurobike, Interbike, and the Sea Otter Classic.</p>
<p>“I’m incredibly honored to be taking over a brand that has been such an integral part of American cycling culture,” said Bradley. “I bought my first issue of <em>VeloNews</em> in 1989, have had it bookmarked since it went online, have ridden with various staffers at bike-industry events around the world, and was a guest speaker at a <em>VeloNews</em> staff retreat in 2008. And now I get to take the helm. In one way it’s a brand-new start, but in another, it’s just the next — and biggest — step in my longtime relationship with the brand. This is going to be a lot of fun.”</p>
<p>Bradley’s career has also included stops as a section chief at a daily newspaper in Tokyo, Japan, and as a communications consultant for companies in the technology, healthcare, and nutrition industries. He is a longtime endurance-sports enthusiast who started swimming competitively at the age of 12 before switching his allegiance to bikes when Greg Lemond won his first Tour de France in 1986.</p>
<p>Bradley holds a master of science in journalism from Columbia University and a bachelor of arts from the University of Florida. He will be based out of CGI’s office in Boulder, Colorado, where he lives with his wife and son.</p>
<p>The post <a rel="nofollow" href="http://velonews.competitor.com/2015/06/news/velonews-names-new-editor-in-chief-john-bradley_375005">JohnBradley named editor-in-chief of VeloNews</a> appeared first on <a rel="nofollow" href="http://velonews.competitor.com">VeloNews.com</a>.</p>
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