Cyclingnews covered this in one of their news stories (http://www.cyclingnews.com/news.php?id=news/2008/jun08/jun10news2).
Their new campaign slogan for this, however, is:
Their new campaign slogan for this, however, is:
I would imagine the "false allegations" are a slap at anyone daring to question Sir Lance's TdF rein."Take Back the Tour." The first message it has sent says, "Screw the dopers, politics and critics, the false allegations and the fair weather fans. They ripped the soul out of this race. But the Tour doesn't belong to them. We're the ones grinding every mile, pushing past the limits of pain and exhaustion. The most gruelling competition in the world – it belongs to us. We're masochists. We're believers. And it's our time. Take back the Tour."