They`re really very popular! In Europe mostly sportsmen are wearing them (at least here)! Last week I was watching european basketball league and all four Blacks from israeli team were wearing it! I`m wondering how did they (LAF) make them so popular! It doesn`t surprise me they`re popular in cycling, but a lot of football and basketball players are wearing it too! I have a classmate who plays basketball and I`ve sold 5 bracelest to him and his playfellows and all are wearing it (just during the game but it doesn`t matter..).