Where do bike companies come up with the weird names for their products?



Travis44

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Jul 28, 2007
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Where the hell did they come up with these names?

Shimano:
Dura-Ace, Ultegra, 105, Tiagra, Sora, Deore, Alivio

Trek:
Madone, TTX

Cannondale:
CAAD9, Super Six, Six13

BMC:
SLC01

Cervelo:
R3, SLC-SL

Mavic:
Kysrium, Aksium

Fi'zi:k where did that name come form in the first place?
Arione

Also what does Sram mean?

Giro:
Ionos, Atmos, Pneumo, Monza

There's probably some that I've missed, if so add them to the list. Is it all just stupid marketing terms? Or do they have meanings behind them?
 

ghostpedal

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Jul 26, 2004
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I know the Cannondale CAAD series stands for Computer Aided / Assisted Design. It's normally just CAD, but they add the extra A for I don't know what reason. One down, many to go.
 

TheDarkLord

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Dec 24, 2007
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ghostpedal said:
I know the Cannondale CAAD series stands for Computer Aided / Assisted Design. It's normally just CAD, but they add the extra A for I don't know what reason. One down, many to go.
There is a company called CAD in the microphone business. So, if your explanation is right, then that could be the reason why they could not use CAD.
 

Tech72

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Nov 29, 2003
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Actually gents, the "CAAD" in Cannondale's world stands for: Cannondale Advanced Aluminum Design. The numeric designation is for the edition of the CAAD series, the higher the number the newer/later the edition. I believe the current edition is the CAAD9.
 

daveryanwyoming

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Oct 3, 2006
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Travis44 said:
Where the hell did they come up with these names?...
I'd guess they're taking a page out of the car manufacturer's books:
-Altima
-Touareg
-Elantra
-Avanti
-Justy
-Cressida
-Luv
.....
 

Tech72

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Nov 29, 2003
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Travis44 said:
Where the hell did they come up with these names?

Dura-Ace: "Dura" for durability, "Ace" for best, numero uno, top-end, etc.
Ultegra: a play on words for ultimate and integrity.
105: who knows, better then "104" anyways.

Madone: named after a famous TdF climb in the Alps.
TTX: "TT" for time trial, "X" sounds cools after anything.

CAAD9: "Cannondale Advanced Aluminum Design" series of Al frameset, the numeric designation is for the edition.
Six13: denotes the atomic numbers for carbon (6) and aluminium (13), the two main ingredients of this frameset.
Super Six: evolution of the Six13, more carbon. "Six" being the atomic number for carbon.

SLC-SL: "SLC" for Soloist Carbon, "SL" for the lightweight edition or "super light/super leggera".

Kysrium, Aksium: sounds cool and is original/memorable, like stupid names given to IKEA "furniture".

Fi'zi:k: another company who subscribes to the IKEA way of thinking/naming things.

Ionos: greek god. Wouldn't you want a greek god on your head?
Atmos: play on word for atmosphere.
Pneumo: play on word for pneumatic.
Monza: city in Italy, famous for the auto race track.


Marketing guys sit around coming up with these names.....
 

TheDarkLord

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Dec 24, 2007
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Tech72 said:
Actually gents, the "CAAD" in Cannondale's world stands for: Cannondale Advanced Aluminum Design. The numeric designation is for the edition of the CAAD series, the higher the number the newer/later the edition. I believe the current edition is the CAAD9.
Good! I was somewhat skeptical of ghostpedal's explanation. ;) I mean, CAD as in computer aided design/drafting is so prevalent engineering applications; kind of hard to believe that a bike manufacturer would name their product after it.
 
Jun 6, 2006
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There's a blurb about the name "sram" on the site. A combination of the founders' first names, I think. From the city named after smelly swamp onions.
 

Camilo

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Apr 5, 2007
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Tech72 said:
Travis44 said:
Where the hell did they come up with these names?.
...Fi'zi:k: another company who subscribes to the IKEA way of thinking/naming things.


Marketing guys sit around coming up with these names.....
I think Fi'zi:k is a phonetic take on the word physique.

Your last statement is absolutely correct, for bikes and cars (and IKEA maybe?).

But really to sell anything, they should just call it Ti w/any suffix, regardless of materials.
 

RedRider2009

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Nov 24, 2007
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According to Lance Armstrong's book...Madone means Madonna in French as in like Jesus/Mary/Joseph I am assuming....
 

Phill P

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Jul 9, 2006
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People are paid a lot and spend way too much time to name things. (and often do a really bad job)

There are also departments full of people picking what colour to paint cars. How many different shades of white or black is there????
 

Camilo

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Apr 5, 2007
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RedRider2009 said:
According to Lance Armstrong's book...Madone means Madonna in French as in like Jesus/Mary/Joseph I am assuming....
As in that's what they're muttering under their breath going up the pass? ("Jesus Mary Joseph, I wish I had a triple and a 12-27 right now!")