Where do bike companies come up with the weird names for their products?

Discussion in 'Cycling Equipment' started by Travis44, Feb 22, 2008.

  1. Travis44

    Travis44 New Member

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    Where the hell did they come up with these names?

    Shimano:
    Dura-Ace, Ultegra, 105, Tiagra, Sora, Deore, Alivio

    Trek:
    Madone, TTX

    Cannondale:
    CAAD9, Super Six, Six13

    BMC:
    SLC01

    Cervelo:
    R3, SLC-SL

    Mavic:
    Kysrium, Aksium

    Fi'zi:k where did that name come form in the first place?
    Arione

    Also what does Sram mean?

    Giro:
    Ionos, Atmos, Pneumo, Monza

    There's probably some that I've missed, if so add them to the list. Is it all just stupid marketing terms? Or do they have meanings behind them?
     
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  2. ghostpedal

    ghostpedal New Member

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    I know the Cannondale CAAD series stands for Computer Aided / Assisted Design. It's normally just CAD, but they add the extra A for I don't know what reason. One down, many to go.
     
  3. TheDarkLord

    TheDarkLord New Member

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    There is a company called CAD in the microphone business. So, if your explanation is right, then that could be the reason why they could not use CAD.
     
  4. Tech72

    Tech72 New Member

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    Actually gents, the "CAAD" in Cannondale's world stands for: Cannondale Advanced Aluminum Design. The numeric designation is for the edition of the CAAD series, the higher the number the newer/later the edition. I believe the current edition is the CAAD9.
     
  5. daveryanwyoming

    daveryanwyoming Well-Known Member

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    I'd guess they're taking a page out of the car manufacturer's books:
    -Altima
    -Touareg
    -Elantra
    -Avanti
    -Justy
    -Cressida
    -Luv
    .....
     
  6. Tech72

    Tech72 New Member

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  7. TheDarkLord

    TheDarkLord New Member

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    Good! I was somewhat skeptical of ghostpedal's explanation. ;) I mean, CAD as in computer aided design/drafting is so prevalent engineering applications; kind of hard to believe that a bike manufacturer would name their product after it.
     
  8. garage sale GT

    garage sale GT New Member

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    There's a blurb about the name "sram" on the site. A combination of the founders' first names, I think. From the city named after smelly swamp onions.
     
  9. Camilo

    Camilo New Member

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    I think Fi'zi:k is a phonetic take on the word physique.

    Your last statement is absolutely correct, for bikes and cars (and IKEA maybe?).

    But really to sell anything, they should just call it Ti w/any suffix, regardless of materials.
     
  10. RedRider2009

    RedRider2009 New Member

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    According to Lance Armstrong's book...Madone means Madonna in French as in like Jesus/Mary/Joseph I am assuming....
     
  11. Phill P

    Phill P New Member

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    People are paid a lot and spend way too much time to name things. (and often do a really bad job)

    There are also departments full of people picking what colour to paint cars. How many different shades of white or black is there????
     
  12. Camilo

    Camilo New Member

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    As in that's what they're muttering under their breath going up the pass? ("Jesus Mary Joseph, I wish I had a triple and a 12-27 right now!")
     
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