"PedalChick" <
[email protected]> wrote in message
news:
[email protected]...
>
> Actually, I don't think this is true at all. I've been doing lots of
> research into sports marketing and demographics in preparation for
> begging everyone in the corporate world for money for my team, and I
> found statistics that show that women are nearly an equal share of the
> sports viewing audience, AND they are responsible for some huge
> percentage of household purchases (like 80%?). Except for beer, I
> suppose.
I would agree with you on this count. However, on the items that provide
advertising - beer, cars, beer, bowflex, beer, cars and beer, men make the
vast majority of buy decisions. Maybe women spend the most money in the
household but most of it goes to necessities that aren't flexible spending.
> I think it is just down to the good ol' boy network, male chauvanism,
> or whatever you want to call it that continues to push men's sports
> from high school, through college and on to the pro level far harder
> than women's sports.
If you expect to get any money you're going to have to start by getting that
chip off of your shoulder. It doesn't matter WHAT the reasons are that men's
sports get the most money (actually it's tradition but what the hell do you
care about that either?). Whatever the reason you have to overcome it to
make any gains in your presentations.
In order to get advertising money from companies you have to present a
program that makes sense to them. Something that will give them more bang
for their buck than other people who are competing for their money. And that
means that YES, you're going to lose out to men in most cases. But that just
means that you have to be better at marketing than they are and not better
at racing necessarily.
Now, since women spend a great deal more money on clothing, furniture, food
and medium priced and generally terrible wine, you have to target those
sorts of businesses with your marketing.
Companies like Apple and Disney might donate chump change in order to get
you ought of their waiting rooms but it is other businesses that are going
to try to make some sort of impact in their markets with women's racing.
I can see a "modern women" presentation that could be used as a vehicle for
marketing clothing, travel or real estate. Remember that a LOT of people
were both turned on and repulsed by Beach Volleyball. While most women would
like to look like that, most are accutely aware that they do not. And
frankly thank heavens. If I see one more jiggle in the next month I'll throw
up. I must be getting old.
Anyway, if you hope to achieve anything you have to begin with a positive
attitude and not let the failures get you down.