C
Craig Boyle
Guest
Considering Lance's worldwide appeal, it amazes me that Trek hasn't chosen to market his name more
through his own bike line. All I can imagine is that LeMond has a lock on Trek's "named after a TdF
winner" bikes.
It just seems that as long as he is riding, the name "Lance Armstrong" could sell any number of
carbon treks, water bottles, shoes etc. - just as in many other pro-sports.
IIRC, there was a yellow Trek 5500 TDF replica, but that's about it. They could at least do a Trek
5900 "Lance Edition" with downtube shifter etc. for authenticity.
Any thoughts? Especially from trek retailers.
Craig
through his own bike line. All I can imagine is that LeMond has a lock on Trek's "named after a TdF
winner" bikes.
It just seems that as long as he is riding, the name "Lance Armstrong" could sell any number of
carbon treks, water bottles, shoes etc. - just as in many other pro-sports.
IIRC, there was a yellow Trek 5500 TDF replica, but that's about it. They could at least do a Trek
5900 "Lance Edition" with downtube shifter etc. for authenticity.
Any thoughts? Especially from trek retailers.
Craig