Wiggle packaging.

Simon Mason said:

Sometimes their choice of packaging seems somewhat
bizarre. I received a set of tyre levers in a video tape
sized Jiffy bag and two foldable Continental tyres in a
giant box a metre across! No wonder the p+p was more than
the actual lever cost!

I've had even smaller items in even larger bags from them
:-)

Still, overpacking is better than the other way round.
CyclingBargains.com despatched a pair of hubs in a plastic
bag. No bubble wrap, no cardboard, no nothing except for a
thin plastic bag.