rec.bicycles.marketplace · Public discussion

New Product Launch - Marvel Cycling Jerseys at PUREHERO.COM

Started by purehero · · Last activity · 3 posts · 1,337 views

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Original section
rec.bicycles.marketplace
Published
8 August 2005
Last activity
8 August 2005
Original author
purehero
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3
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  1. Classic Spider-Man, Captain America and Fantastic Four cycling jerseys.
    · 100% polyester flatback mesh with capillary channels built into
    knit construct that breathe and keep you dry and comfortable
    · Fully sublimated for bold colors that won't fade
    · Smooth and light fabric is only 8 ounces and won't weigh you down
    · Two back pockets and stand-up collar with 10 cm zipper

    http://www.purehero.com/cycling

    Be first in line to get 'em. We're taking advanced orders NOW!

    *Produced under license from Marvel Characters, Inc.*
    **Limited quantities available exclusively through
    http://WWW.PUREHERO.COM**

  2. purehero said:

    Classic Spider-Man, Captain America and Fantastic Four cycling jerseys.
    · 100% polyester flatback mesh with capillary channels built into
    knit construct that breathe and keep you dry and comfortable
    · Fully sublimated for bold colors that won't fade
    · Smooth and light fabric is only 8 ounces and won't weigh you down
    · Two back pockets and stand-up collar with 10 cm zipper

    http://www.purehero.com/cycling

    Be first in line to get 'em. We're taking advanced orders NOW!

    *Produced under license from Marvel Characters, Inc.*
    **Limited quantities available exclusively through
    http://WWW.PUREHERO.COM**

    10cm zipper, why have one at all? I know I probably don't speak for most
    of your target audience, but if I'm going to wear something kitschy it
    shouldn't make me uncomfortable besides.

    -eric

  3. Hi Eric,

    Thanks for your feedback. We really struggled with your concerns.
    First, we tested 3 different cycling jersey zipper lengths-- and
    finally decided on the one that didn't get in the way of the superhero
    logo (Spider-Man's spider, Captain America's star, etc.). We just
    didn't like the way it looked with the zipper through the logo. It was
    either that, a zipper that was long enough to go all the way through
    (versus part way.) In any case, it still worked really well for us.
    Second, it's easy to see how some might see superhero cycling jerseys
    as "kitschy", but we had really good, experienced sports & fitness
    designers create these... and our focus was on the strong icons from
    the superhero's mythology versus the usual superhero character graphic.
    Plus the jersey is a high quality construction which is hard to
    communicate on the web (I know we haven't put our live pictures on the
    site yet... s/b a few days.) Finally, our point-of-view is these
    designs should make you feel a little bit like your favorite superhero,
    and have even more fun when you're cycling.

    In any case, we're working on future designs right now, so any
    additional ideas or feedback is very welcome.
    -Rob
    http://www.purehero.com

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