"As for the assertion that LCing is dying, like Susan I don't agree
with Trader4
either. I think that the demise of all that Atkins stuff has casued the
media to misread yet again what LC eating is. "
I didn't say LC was dying. What I said was that the disappearance of
LC products, which you seem to agree is happening, is due to a decrease
in the number of people doing LC and too many products from companies
that were chasing a market that went from growing rapidly, to reversing
and dropping back. About two years ago, LC hit fad status, with the
media hyping it and lots of people who never would have considered it
suddenly thought it could be a quick and easy answer to losing weight.
So, for a couple of years, you had huge, unprecedented growth in the
number of people who were doing LC. A lot of companies decided to
chase that market and when it suddenly reversed, from double digit
growth to actual decline, they got hurt, with some of them going
bankrupt. And it wasn't just Atkins. Did you find your LC Heinz
Ketchup yet? As far as I can tell, it's still being made, but less
stores are carrying it. Now why is that? Is it because everyone
decided to start making their own or that they want to avoid it? I
don't think so, as it's a fine product. All stores are carrying less
of all kinds of LC products because they aren't doing enough volume to
justify the shelf space or companies have discontinued the products.
Here's one example of a consumer survey that shows actual numbers of
people doing LC and how it dramatically shifted:
Low-carb diets on downslide
Nanci Hellmich
USA TODAY
Dec. 17, 2004 12:00 AM
The percentage of people who are following low-carb diets has dropped
dramatically since January, according to new data from two market
research firms.
The latest data:
- Low-carb dieting peaked the last week of January, when 9.1 percent of
people said they were on the program. By Nov. 17, only 3.6 percent were
following the plan, according to the NPD Group, one of the country's
leading market research firms. NPD interviews 1,000 people twice a
month about dieting.
Going from 9.1 percent to 3.6 percent in less than a year is a huge
swing in a market full of new LC products. Now that 3.6 percent
number may still be bigger than the number was 5 or 10 years ago. And
I don't think it's dying and will go to zero. It will stabilize or
even increase. But going from 9.1 percent to 3.6 percent in less than
a year is a huge decline in the number of people doing LC and does
account for what we saw happen in the marketplace.