10. It will prove that the Tour de France is interested in helping men and
women and medical professionals improve the quality of health globally.
9. We will all use their products over non-sponsoring companies just to
spite them.
8. It will keep all the doctors from having to spend too much time talking
to their paying patients.
7. It will keep cyclists who dope from harassing the team doctors for the
latest masking agents.
6. It's cheap. You can steal the money from the budget earmarked for
cappuccino machines and umbrellas at medical conferences.
5. It will keep Floyd Landis from having to change his sales pitch to: "Hi
I'm Floyd; I'll be your waiter this evening."
4. It will demonstrate to rival sponsorship markets that the Tour de France
organizers understand more about utilizing drugs than they do.
3. The Tour de France will be saving lives, by keeping all those Floyd
Landis types from getting impure masking agents from clandestine "doctors".
2. It makes you look smart to your former boss, or smatter than your boss
depending on how you choose to spin it.
And the number one reason why Christian Purdhomme should call pharmaceutical
companies for sponsorship:
1. It will keep Floyd from having to tell the truth - because everyone will
be doing it.