Interesting. Kroger claims they are honoring consumer preference in
getting rid of milk products raised with synthetic hormones.
Could this be the start of some kind of rebellion against "chemically
assisted foods"?
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Chain opts for milk free of hormone
From Times Wire Reports
August 5, 2007
One of the nation's largest retail grocery chains has announced plans to
switch to milk free of synthetic hormones.
The announcement from Kroger Co. is a blow to Monsanto Co., which
already had been reducing inventory of its milk production-boosting
hormone as Starbucks Coffee Co. and other retailers rejected it.
Monsanto, based in suburban St. Louis, markets the hormone rBST, or
recombinant bovine somatotropin, under the brand name Posilac. The Food
and Drug Administration and the company contend that the hormone is safe.
Kroger, based in Cincinnati, said consumer preference, not safety
concerns, prompted its decision.