Quoted message said:Quoted message said:Quoted message said:Yes, it's interesting that they did not attend. I think that they
are being hurt big time by the up and coming manufacturers such as
Jamis, Marin, and Surly, as well as the expanding number of store
brand bicycles from places like REI and Performance. They probably
couldn't justify spending the money in the face of declining sales,
since it's very expensive to attend Interbike. On the other hand,
it's when sales are hurting that you _want_ to spend money on
marketing.
Quoted message said:More likely, they feel that their market position is so strong that
Interbike serves no real purpose for them.
Oh, you mean as strong as Mavic, Shimano, Campagnolo, or Park Tools,
who had a large presence as did Cliff Bar, leaders in their field.
Jobst Brandt
From someone else that remark would be no big deal, but it's not as if
you're unaware how the industry works and haven't been attending Interbike
trade shows for some time. Trek pulled out of Interbike a number of years
ago, and there was plenty of press coverage of it at the time. Nothing's
changed since. But if you need a brief refresher of the history of Interbike
and Trek-
Trek puts on the largest separate dealer show of their own of any of the
bicycle companies, taking place over 5 days in Madison, Wisconsin, not far
(about 35 miles) from Trek's factory.
Trek decided that it was more important to create a show which would
actually show the new wares when they were coming out (or slightly ahead)
rather than wait for Interbike, which occurs well after the new product
cycle has commenced. It can be argued that it's really dumb to have the
model year change in June, and I'd be on the side that agrees that it's
dumb, but we lost that battle some time ago. Meantime, Trek can bring back
dealers to a huge show, without Vegas-style distractions, and take advantage
of a relatively-captive audience.
There's only so much $$$ to go around, and funds used for marketing are
funds not available for R&D or anything else. If it's essential (which Trek
feels it is) to have a separate show just for their dealers, due to the size
and complexity of their offerings, then you have to figure out whether you
can spare the time & funds to attend Interbike as well. The plus side to
attending Interbike is that you get exposure to more than just a small
number of staff, assuming you can afford to fly in a bunch of people (as we
did). And many feel that there's some sort of thing going on where, if you
don't attend Interbike, you're somehow not supporting the bike business.
In any event, neither Mavic, nor Shimano, nor Campagnolo, nor Park Tools,
nor Cliff Bar would have anything to gain from a separate show, and only
Shimano would possibly have the resources to pull something like that off.
Those companies don't require tons of floor space to achieve their sales
goals, nor integrated marketing strategies (although Shimano works on that).
--Mike-- Chain Reaction Bicycles
www.ChainReactionBicycles.com