WARNING!
Stay away from the 540`s
They dont last, they are not stiff and they come very easily out of true.
If dont know of a single rider who have has a set of trouble free 540´s. I ride about 10000 km a year and I know many riders who have owned a pair and tossed them. Including yours truly.
I went through three pairs each replaced with a new pair from the importer. So Shimanos service is nothing one can complain about! Once or twice a year my local lbS get a visit fro a shimano official who (this is 2 years ago) paled when he was told about all the out ogf true shimano wheels.... he said that noone over 75 kg should use them. Still there is no official weight limit from shimanos side a big mistake on their part cause it makes their product look bad.
They have a few advantages: they look good, they are very easy to clean, and they are supposedly aero and just fine on the flats.
Negatives, Not stiff, actually not light!, easily out of true, weight limit 75 kg!, impossible to ride up hills with cause they flex into the brakes even when theyre fully opened. Aero design flawed by the outer placed spokes who ruin the aero function of the rims...
Deadly scary flex in sprints.....
There is a good reason why they came down to half what they initiallly cost at the LBS. They are utter and complete [censored]! They higher range shimano wheels are supposedly stiffer though. Notice that the new Dura Ace wheels have lots of spokes compared to the old model wich have the same design as the 540.
If the wheels are supposed to last ,32 spokes ,CXP33 and Ultegra hubs... is a very very good choice those will last a long time for sure. Get those for training and If you fall in love with a special wheel set, buy that later for racing or "special" occasions and be prepared that they wont last you as long as a set of cxp33 training wheels