FWIW ...
[INDENT]First. That seems like a pretty good price for a Potenza group ...
[INDENT]And, I am very much in favor of people using CAMPAGNOLO shifters instead of Shimano-or-SRAM shifters ...
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BUT, because I don't know what you mean when you say your Ultegra group is "worn" ... let me suggest that before you pony up for new components, IF your shifters are not working the way they were when the bike was new-and-properly adjusted, it could simply be a matter of needing NEW derailleur cables and/or (especially) new cable housing ...
As long as you don't have arthritis in your hands or some other limitation then YOU don't need to be a bike mechanic to install and adjust the components which you will find in any groupset ... so, that's true for piecemeal exchange-and/or-replacement of components, too ...
[INDENT]I've said it before -- I thought that the parallel stranded cable housing was abandoned in the late-70s/early-80s ... if that type of cable housing is not replaced on a regular basis then it becomes unstable as its integrity is maintained by the plastic sheath which can degrade ...
And, the plastic ferrules which are at each end probably introduce more friction than whatever super-duper pre-lubed lining reduces.
I use coiled-core brake cable housing for my derailleur cables ...
[INDENT]It is important to deburr the ends of the coiled core cable housing. A standard FLAT file can be used.
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IMO, all cables benefit from being lubed with a small dab of a LIGHT GREASE smeared in a thin layer where the cable contacts the housing even if they-or-the-housing is theoretically pre-lubed..[/INDENT][/INDENT]
Unless aesthetics are an immediate concern, you can use almost ANY crankset with most Campagnolo shifters ... THAT means that you don't need to replace your current crankset unless you want to change the crankarm length ...
[INDENT]IMO, the 4-arm cranks which are the new trend are probably a dubious choice for the average rider UNTIL they reach a "critical mass" in the marketplace BECAUSE chainrings need to be replaced from-time-to-time ... and, the non-104BCD 4-arm rings are-and-will-undoubtedly-remain rather expensive for the foreseeable future ...
[INDENT]Heck, Campagnolo's former "standard" 135BCD chainrings are typically much more expensive than Shimano/-compatible 130BCD chainrings due to the limited choices.[/INDENT][/INDENT]
Despite what many would like those of us who buy out own components to know, Campagnolo shifters are compatible with Shimano deraileurs with little-or-no modification ...
[INDENT]The Potenza shifters are certainly fine ... the Chorus-and-Record shifters which have a different mechanism are slightly better because they mimic the shifting capabilities of the older Ergo shifters while the Potenza-and-current-Athena/Mirage/whatever shifters mimic the old Xenon-and-(later)-QS shifters whose "release" is similar to Shimano's one-Cog-at-a-time release.[/INDENT]
Regardless, 10-speed Cog spacing and 11-speed Cog spacing are essentially the same. If you can live with a Cassette which only has 10 Cogs (who can't?) then you may want to continue to use your Shimano-compatible wheelset for the time being because you will be able to use a wider range of Cassettes ...
[INDENT]In the past, I typically used an 11-34 or 12-34 Cassette with my Campagnolo shifters ...
A couple of years ago, I set up one of my bikes with an 11-speed Chorus rear shifter + a 2000-vintage mid-length cage Campagnolo rear derailleur + a 10 speed 11-36 Shimano Cassette ....
The particular bike's current crank has 52/39 chainrings ...
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In a few years, I may eventually resort to an XT crank with wussier 48/32 chainrings!
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BTW. Any pre-2009 middle-length cage Camapgnolo rear derailleur can handle a 34t Cog on most frames, and a 36t Cog on some frames. [/INDENT]
Many 10-speed Shimano-compatible wheels can be updated with an 11-speed Freehub body ...
You should be able to buy a set of NEW Campagnolo shifters off of eBay for between $120-to-$400 ... the model will dictate the price.
[INDENT]The current (V3) shifters require a T25 driver (4" or longer shaft) for installation ... V2-and-older shifters use a long-shaft 5mm Allen Wrench for installation.
The diecast ends on Campagnolo cables are smaller than the "standard" diecast end size used by Shimano ...[/INDENT]
A minor nuisance (IMO) is that you will need a T27 driver to tighten the recessed nuts on post-2009 Campanolo brake calipers. You should be able to continue to use your current brake calipers with any Campagnolo shifters.
THAT's a long way of saying you may want to check-and-change your current cable housing before you pony up for a new groupset ....
And, while you will probably be very happy with the Potenza groupset, you may want to simply swap your Ultegra shifters for a set of 11-speed Campagnolo shifters-and-cables/housing.