""" I can't explain why corporate Australia doesn't get on board," said Cooke, who won the 2003 Tour de France green jersey. "Any other country that's got half the riders we have has one or two or three pro teams and what they can't make up with locals they make up with imports and foreigners. But we've got enough to have a full team. """
""" I can't explain why corporate Australia doesn't get on board," said Cooke, who won the 2003 Tour de France green jersey. "Any other country that's got half the riders we have has one or two or three pro teams and what they can't make up with locals they make up with imports and foreigners. But we've got enough to have a full team. """
It's really simple. All the big races happen on the other side of the planet. That's not going to change in a hurry. So, no exposure, no value for sponsors.
""" I can't explain why corporate Australia doesn't get on board," said Cooke, who won the 2003 Tour de France green jersey. "Any other country that's got half the riders we have has one or two or three pro teams and what they can't make up with locals they make up with imports and
Quoted message said:
It's really simple. All the big races happen on the other side of the planet. That's not going to change in a hurry. So, no exposure, no value for sponsors.
A company like Westfield would be a good candidate, they are right throughout the US, expanding in the UK, and will expand into Europe. Anybody want to give Frank a call?
""" I can't explain why corporate Australia doesn't get on board," said Cooke, who won the 2003 Tour de France green jersey. "Any other country that's got half the riders we have has one or two or three pro teams and what they can't make up with locals they make up with imports and
Quoted message said:
It's really simple. All the big races happen on the other side of the planet. That's not going to change in a hurry. So, no exposure, no value for sponsors.
A company like Westfield would be a good candidate, they are right throughout the US, expanding in the UK, and will expand into Europe. Anybody want to give Frank a call?
There's also the flying rat that could benefit from international exposure (though fuel costs are probably hurting at the moment).
Good point... Or Tourism Australia. This could be the equivalent of the "Paul Hogan shrimp" campaign.
Could be successful... Not sure how much European tourists spend per head or if their spending is above the average tourist but I would expect so... (based on no data).
