You need to realize that the bicycle industry is seriously twisted, and doesn't follow the same rules as your average production industry.
Manufacturers wants to sell, and new stuff is always a good selling point.
So marketers are always pushing designers for new stuff to put in their catalogs.
And pro riders will ride the kit provided, unless it actually hurt their chances of a podium finish.
Then the weekend warriors come along, somehow getting some sort of payoff from using the same stuff as the pros.
What this means is that there's no reliable connection between how much better a certain design is, and how much it'll cost to get.
Plenty of examples there.
Bike riding is a lifestyle choice, not a necessity.
People who have the money will go for the new stuff, regardless of how fractional or even detrimental the improvement is.
In a similar manner, something that doesn't fit the profile of the dedicated racer is unlikely to get picked up, even if it is an improvement - but maybe not one immediately related to the chances of a podium finish.
I haven't checked the offerings of electronic shifting lately.
I'll let the prices drop a bit more.
Once they do, features that I'll be looking for are:
-toggle shifting. Meaning I don't need to think about whether to shift front/rear, only up/down. The bike will figure out if next gear is a front or a rear shift or both.
- automatic speed matching. Meaning if I coast towards an intersection, the bike will keep shifting so that I won't bog down when I start pedalling again.
And some minor stuff like shifting from multiple positions, adjustable shift points, auto-tune. Maybe an automatic and a manual mode.
Some of this might need a freewheeling crank to be mechanically achievable, which I think will be a tough sell for the racing image. It'll be heavier.
And in the racing image, who the heck cares about freewheeling?
Means you're off power, not a part of a racing image.
Humans as engines are tricky.
You can build something that monitors cadence, watt and heart rate easily enough.
But it can't measure mood, determination.
And even if GPS integration can tell it what road conditions are ahead, it can't tell what race conditions lies ahead.
And there's plenty of tactics in a race.
Maybe it's worth pushing a too high gear for awhile, if that's what it takes to drop an opponent.
Or in order to try to psych him out.