Cervelo story in the Globe & Mail



[email protected] wrote:
> Today's Globe & Mail has a story about Cervelo, how they landed the
> Team CSC contract (soon to be Team Sexy Back), how it almost blew up
> in their faces with the Basso doping scandal, etc. Read it at
> http://www.reportonbusiness.com/ser...sbmag_cervelo0612/BNStory/robSmallBizMag/home
> or http://tinyurl.com/4845fg

You know, in spite of all the hand-wringing over doping
scandals causing sponsors to leave the sport, one of
the points of the article is that it *didn't* blow up
in their faces at all.

"White says the doping controversies have had a negligible
effect on sales. In fact, road bikes have been the fastest
growing segment of the bicycle market in the U.S. since 2004,
with sales growing by 70% over the past three years (similar
statistics for Canada aren't available)."

Bob Schwartz
 
On Jun 12, 2:26 pm, Bob Schwartz <[email protected]>
wrote:
> [email protected] wrote:
> > Today's Globe & Mail has a story about Cervelo, how they landed the
> > Team CSC contract (soon to be Team Sexy Back), how it almost blew up
> > in their faces with the Basso doping scandal, etc. Read it at
> >http://www.reportonbusiness.com/servlet/story/RTGAM.20080611.wsb-sbma...
> > orhttp://tinyurl.com/4845fg
>
> You know, in spite of all the hand-wringing over doping
> scandals causing sponsors to leave the sport, one of
> the points of the article is that it *didn't* blow up
> in their faces at all.
>
> "White says the doping controversies have had a negligible
> effect on sales. In fact, road bikes have been the fastest
> growing segment of the bicycle market in the U.S. since 2004,
> with sales growing by 70% over the past three years (similar
> statistics for Canada aren't available)."
>
> Bob Schwartz

Cervelo is really so much in the news these past few years that
reading their same story over and over again is getting really boring.

bd
 
On Jun 12, 2:52 pm, bicycle_disciple <[email protected]>
wrote:
> On Jun 12, 2:26 pm, Bob Schwartz <[email protected]>
> wrote:
>
>
>
>
>
> > [email protected] wrote:
> > > Today's Globe & Mail has a story about Cervelo, how they landed the
> > > Team CSC contract (soon to be Team Sexy Back), how it almost blew up
> > > in their faces with the Basso doping scandal, etc.  Read it at
> > >http://www.reportonbusiness.com/servlet/story/RTGAM.20080611.wsb-sbma....
> > > orhttp://tinyurl.com/4845fg
>
> > You know, in spite of all the hand-wringing over doping
> > scandals causing sponsors to leave the sport, one of
> > the points of the article is that it *didn't* blow up
> > in their faces at all.
>
> > "White says the doping controversies have had a negligible
> > effect on sales. In fact, road bikes have been the fastest
> > growing segment of the bicycle market in the U.S. since 2004,
> > with sales growing by 70% over the past three years (similar
> > statistics for Canada aren't available)."
>
> > Bob Schwartz
>
> Cervelo is really so much in the news these past few years that
> reading their same story over and over again is getting really boring.




Their publicist must be very good (to get the same boring story into
so many different places).
 
In article
<[email protected]>,
Kurgan Gringioni <[email protected]> wrote:

> On Jun 12, 2:52 pm, bicycle_disciple <[email protected]>
> wrote:
> > On Jun 12, 2:26 pm, Bob Schwartz <[email protected]>
> > wrote:
> >
> >
> >
> >
> >
> > > [email protected] wrote:
> > > > Today's Globe & Mail has a story about Cervelo, how they landed the
> > > > Team CSC contract (soon to be Team Sexy Back), how it almost blew up
> > > > in their faces with the Basso doping scandal, etc.  Read it at
> > > >http://www.reportonbusiness.com/servlet/story/RTGAM.20080611.wsb-sbma...
> > > > orhttp://tinyurl.com/4845fg
> >
> > > You know, in spite of all the hand-wringing over doping
> > > scandals causing sponsors to leave the sport, one of
> > > the points of the article is that it *didn't* blow up
> > > in their faces at all.
> >
> > > "White says the doping controversies have had a negligible
> > > effect on sales. In fact, road bikes have been the fastest
> > > growing segment of the bicycle market in the U.S. since 2004,
> > > with sales growing by 70% over the past three years (similar
> > > statistics for Canada aren't available)."
> >
> > > Bob Schwartz
> >
> > Cervelo is really so much in the news these past few years that
> > reading their same story over and over again is getting really boring.
>
>
>
>
> Their publicist must be very good (to get the same boring story into
> so many different places).

There's been about five successful-outside-Canada Canadian companies in
the last decade*, so it's easy to get their charming story in the Globe
& Mail.

*Research In Motion, Macdonald Dettweiler, Cervelo, and I can't think of
two more.

--
Ryan Cousineau [email protected] http://www.wiredcola.com/
"In other newsgroups, they killfile trolls."
"In rec.bicycles.racing, we coach them."
 
On Jun 13, 2:07 am, Ryan Cousineau <[email protected]> wrote:
> In article
> <[email protected]>,
> Kurgan Gringioni <[email protected]> wrote:
>
>
>
> > On Jun 12, 2:52 pm, bicycle_disciple <[email protected]>
> > wrote:
> > > On Jun 12, 2:26 pm, Bob Schwartz <[email protected]>
> > > wrote:
>
> > > > [email protected] wrote:
> > > > > Today's Globe & Mail has a story about Cervelo, how they landed the
> > > > > Team CSC contract (soon to be Team Sexy Back), how it almost blew up
> > > > > in their faces with the Basso doping scandal, etc. Read it at
> > > > >http://www.reportonbusiness.com/servlet/story/RTGAM.20080611.wsb-sbma...
> > > > > orhttp://tinyurl.com/4845fg
>
> > > > You know, in spite of all the hand-wringing over doping
> > > > scandals causing sponsors to leave the sport, one of
> > > > the points of the article is that it *didn't* blow up
> > > > in their faces at all.
>
> > > > "White says the doping controversies have had a negligible
> > > > effect on sales. In fact, road bikes have been the fastest
> > > > growing segment of the bicycle market in the U.S. since 2004,
> > > > with sales growing by 70% over the past three years (similar
> > > > statistics for Canada aren't available)."
>
> > > > Bob Schwartz
>
> > > Cervelo is really so much in the news these past few years that
> > > reading their same story over and over again is getting really boring.
>
> > Their publicist must be very good (to get the same boring story into
> > so many different places).
>
> There's been about five successful-outside-Canada Canadian companies in
> the last decade*, so it's easy to get their charming story in the Globe
> & Mail.
>
> *Research In Motion, Macdonald Dettweiler, Cervelo, and I can't think of
> two more.

Potash and Lululemon.
 
Ryan Cousineau wrote:
> There's been about five successful-outside-Canada Canadian companies in
> the last decade*, so it's easy to get their charming story in the Globe &
> Mail.
>
> *Research In Motion, Macdonald Dettweiler, Cervelo, and I can't think of
> two more.

Nortel, Corel ?
 
In article
<7456c67f-8553-4045-80cf-022e4d0d4b4f@k30g2000hse.googlegroups.com>,
Amit Ghosh <[email protected]> wrote:

> On Jun 13, 2:07 am, Ryan Cousineau <[email protected]> wrote:
> > In article
> > <[email protected]>,
> > Kurgan Gringioni <[email protected]> wrote:
> >
> >
> >
> > > On Jun 12, 2:52 pm, bicycle_disciple <[email protected]>
> > > wrote:
> > > > On Jun 12, 2:26 pm, Bob Schwartz <[email protected]>
> > > > wrote:
> >
> > > > > [email protected] wrote:
> > > > > > Today's Globe & Mail has a story about Cervelo, how they landed the
> > > > > > Team CSC contract (soon to be Team Sexy Back), how it almost blew
> > > > > > up
> > > > > > in their faces with the Basso doping scandal, etc. Read it at
> > > > > >http://www.reportonbusiness.com/servlet/story/RTGAM.20080611.wsb-sbma
> > > > > >...
> > > > > > orhttp://tinyurl.com/4845fg
> >
> > > > > You know, in spite of all the hand-wringing over doping
> > > > > scandals causing sponsors to leave the sport, one of
> > > > > the points of the article is that it *didn't* blow up
> > > > > in their faces at all.
> >
> > > > > "White says the doping controversies have had a negligible
> > > > > effect on sales. In fact, road bikes have been the fastest
> > > > > growing segment of the bicycle market in the U.S. since 2004,
> > > > > with sales growing by 70% over the past three years (similar
> > > > > statistics for Canada aren't available)."
> >
> > > > > Bob Schwartz
> >
> > > > Cervelo is really so much in the news these past few years that
> > > > reading their same story over and over again is getting really boring.
> >
> > > Their publicist must be very good (to get the same boring story into
> > > so many different places).
> >
> > There's been about five successful-outside-Canada Canadian companies in
> > the last decade*, so it's easy to get their charming story in the Globe
> > & Mail.
> >
> > *Research In Motion, Macdonald Dettweiler, Cervelo, and I can't think of
> > two more.
>
> Potash and Lululemon.

Best choices so far, if I knew of Potash (we're not talking about the
natural resource, are we?)

--
Ryan Cousineau [email protected] http://www.wiredcola.com/
"In other newsgroups, they killfile trolls."
"In rec.bicycles.racing, we coach them."
 
In article <[email protected]>,
Donald Munro <[email protected]> wrote:

> Ryan Cousineau wrote:
> > There's been about five successful-outside-Canada Canadian companies in
> > the last decade*, so it's easy to get their charming story in the Globe &
> > Mail.
> >
> > *Research In Motion, Macdonald Dettweiler, Cervelo, and I can't think of
> > two more.
>
> Nortel, Corel ?

Hurr. I suppose Nortel is still a player, even though the original
dot-com meltdown seriously affected them, but I don't think anyone would
describe Corel as having had a good decade.

--
Ryan Cousineau [email protected] http://www.wiredcola.com/
"In other newsgroups, they killfile trolls."
"In rec.bicycles.racing, we coach them."
 
Bob Schwartz wrote:
> The fact that Cervelo has few sponsorship alternatives is irrelevant to
> whether or not they would take a hit from a doping scandal with a
> sponsored team. If the connection was there they would have taken a hit.
> It didn't happen.
>
> The sponsors never take a hit. Never.
>
> I'll call this Hizark's Rule. All you have to do is cut the people that
> get caught and all is forgiven. A team like Astana can suffer years of
> serial doping scandals and even a throw-the-book-at-them doping hard liner
> like Hizark is willing to let bygones be bygones if they just cut the guys
> that got caught. Again.
>
> That's why sponsors have no reason to care about that stuff. History shows
> it doesn't matter to them.

Moreover it might pay to have a sacrificial lamb/rider every now and
then to keep the hizarkians happy.
 
On Jun 13, 8:07 am, Ryan Cousineau <[email protected]> wrote:
> In article
> <[email protected]>,
> Kurgan Gringioni <[email protected]> wrote:
>
>
>
> > On Jun 12, 2:52 pm, bicycle_disciple <[email protected]>
> > wrote:
> > > On Jun 12, 2:26 pm, Bob Schwartz <[email protected]>
> > > wrote:
>
> > > > [email protected] wrote:
> > > > > Today's Globe & Mail has a story about Cervelo, how they landed the
> > > > > Team CSC contract (soon to be Team Sexy Back), how it almost blew up
> > > > > in their faces with the Basso doping scandal, etc. Read it at
> > > > >http://www.reportonbusiness.com/servlet/story/RTGAM.20080611.wsb-sbma...
> > > > > orhttp://tinyurl.com/4845fg
>
> > > > You know, in spite of all the hand-wringing over doping
> > > > scandals causing sponsors to leave the sport, one of
> > > > the points of the article is that it *didn't* blow up
> > > > in their faces at all.
>
> > > > "White says the doping controversies have had a negligible
> > > > effect on sales. In fact, road bikes have been the fastest
> > > > growing segment of the bicycle market in the U.S. since 2004,
> > > > with sales growing by 70% over the past three years (similar
> > > > statistics for Canada aren't available)."
>
> > > > Bob Schwartz
>
> > > Cervelo is really so much in the news these past few years that
> > > reading their same story over and over again is getting really boring.
>
> > Their publicist must be very good (to get the same boring story into
> > so many different places).
>
> There's been about five successful-outside-Canada Canadian companies in
> the last decade*, so it's easy to get their charming story in the Globe
> & Mail.
>
> *Research In Motion, Macdonald Dettweiler, Cervelo, and I can't think of
> two more.
>
> --
> Ryan Cousineau [email protected]://www.wiredcola.com/
> "In other newsgroups, they killfile trolls."
> "In rec.bicycles.racing, we coach them."

Avril Lavigne.

-ilan
 
On Jun 13, 2:07 am, Ryan Cousineau <[email protected]> wrote:
> In article
> <[email protected]>,
> Kurgan Gringioni <[email protected]> wrote:
>
>
>
> > On Jun 12, 2:52 pm, bicycle_disciple <[email protected]>
> > wrote:
> > > On Jun 12, 2:26 pm, Bob Schwartz <[email protected]>
> > > wrote:
>
> > > > [email protected] wrote:
> > > > > Today's Globe & Mail has a story about Cervelo, how they landed the
> > > > > Team CSC contract (soon to be Team Sexy Back), how it almost blew up
> > > > > in their faces with the Basso doping scandal, etc. Read it at
> > > > >http://www.reportonbusiness.com/servlet/story/RTGAM.20080611.wsb-sbma...
> > > > > orhttp://tinyurl.com/4845fg
>
> > > > You know, in spite of all the hand-wringing over doping
> > > > scandals causing sponsors to leave the sport, one of
> > > > the points of the article is that it *didn't* blow up
> > > > in their faces at all.
>
> > > > "White says the doping controversies have had a negligible
> > > > effect on sales. In fact, road bikes have been the fastest
> > > > growing segment of the bicycle market in the U.S. since 2004,
> > > > with sales growing by 70% over the past three years (similar
> > > > statistics for Canada aren't available)."
>
> > > > Bob Schwartz
>
> > > Cervelo is really so much in the news these past few years that
> > > reading their same story over and over again is getting really boring.
>
> > Their publicist must be very good (to get the same boring story into
> > so many different places).
>
> There's been about five successful-outside-Canada Canadian companies in
> the last decade*, so it's easy to get their charming story in the Globe
> & Mail.
>
> *Research In Motion, Macdonald Dettweiler, Cervelo, and I can't think of
> two more.
>
> --
> Ryan Cousineau [email protected]://www.wiredcola.com/
> "In other newsgroups, they killfile trolls."
> "In rec.bicycles.racing, we coach them."

Who the hell is Macdonald Dettweiler.
 
On Jun 13, 11:46 am, Bob Schwartz

> The fact that Cervelo has few sponsorship alternatives
> is irrelevant to whether or not they would take a hit
> from a doping scandal with a sponsored team. If the
> connection was there they would have taken a hit. It
> didn't happen.
>
> The sponsors never take a hit. Never.

dumbass,

big corporations work very hard to control their image (or "branding"
as they say). whether a doping scandal affects earnings negatively
isn't the only issue.

cervelo wasn't even the sponsor the team is named after, they just
supplied the bikes.

> I'll call this Hizark's Rule. All you have to do is cut
> the people that get caught and all is forgiven. A team
> like Astana can suffer years of serial doping scandals
> and even a throw-the-book-at-them doping hard liner like
> Hizark is willing to let bygones be bygones if they just
> cut the guys that got caught. Again.

astana is sponsored by a bunch of oil-rich borats who were hit up by
vino (a national figure in his homeland i'm sure) when liberty pulled
out. most corporations that deal with the public

on the other hand there is an explosion of team funded by plutocrats
and organizations that don't even market anything to the public (rich
individuals, private equity groups, etc.).

> That's why sponsors have no reason to care about that
> stuff. History shows it doesn't matter to them.
>
> Bob Schwartz
 
On Jun 12, 11:07 pm, Ryan Cousineau <[email protected]> wrote:
> In article
> <[email protected]>,
> Kurgan Gringioni <[email protected]> wrote:
>
>
>
> > On Jun 12, 2:52 pm, bicycle_disciple <[email protected]>
> > wrote:

<snip>

> > > Cervelo...
>
> > Their publicist must be very good (to get the same boring story into
> > so many different places).
>
> There's been about five successful-outside-Canada Canadian companies in
> the last decade*, so it's easy to get their charming story in the Globe
> & Mail.
>
> *Research In Motion, Macdonald Dettweiler, Cervelo, and I can't think of
> two more.
>

I'd like to extend my true greatest admiration and appreciation for
the entire Canadian brewing industry.
 
Dans le message de
news:4941cf4d-5fd0-4eb4-a062-d04f85533d9f@y38g2000hsy.googlegroups.com,
Amit Ghosh <[email protected]> a réfléchi, et puis a déclaré :


> astana is sponsored by a bunch of oil-rich borats

You're a scumsucking racist.
 
In article
<[email protected]>,
[email protected] wrote:

> On Jun 13, 2:07 am, Ryan Cousineau <[email protected]> wrote:
> > In article
> > <[email protected]>,
> > Kurgan Gringioni <[email protected]> wrote:
> >
> >
> >
> > > On Jun 12, 2:52 pm, bicycle_disciple <[email protected]>
> > > wrote:
> > > > On Jun 12, 2:26 pm, Bob Schwartz <[email protected]>
> > > > wrote:
> >
> > > > > [email protected] wrote:
> > > > > > Today's Globe & Mail has a story about Cervelo, how they landed the
> > > > > > Team CSC contract (soon to be Team Sexy Back), how it almost blew
> > > > > > up
> > > > > > in their faces with the Basso doping scandal, etc. Read it at
> > > > > >http://www.reportonbusiness.com/servlet/story/RTGAM.20080611.wsb-sbma
> > > > > >...
> > > > > > orhttp://tinyurl.com/4845fg
> >
> > > > > You know, in spite of all the hand-wringing over doping
> > > > > scandals causing sponsors to leave the sport, one of
> > > > > the points of the article is that it *didn't* blow up
> > > > > in their faces at all.
> >
> > > > > "White says the doping controversies have had a negligible
> > > > > effect on sales. In fact, road bikes have been the fastest
> > > > > growing segment of the bicycle market in the U.S. since 2004,
> > > > > with sales growing by 70% over the past three years (similar
> > > > > statistics for Canada aren't available)."
> >
> > > > > Bob Schwartz
> >
> > > > Cervelo is really so much in the news these past few years that
> > > > reading their same story over and over again is getting really boring.
> >
> > > Their publicist must be very good (to get the same boring story into
> > > so many different places).
> >
> > There's been about five successful-outside-Canada Canadian companies in
> > the last decade*, so it's easy to get their charming story in the Globe
> > & Mail.
> >
> > *Research In Motion, Macdonald Dettweiler, Cervelo, and I can't think of
> > two more.
> >
> > --
> > Ryan Cousineau [email protected]://www.wiredcola.com/
> > "In other newsgroups, they killfile trolls."
> > "In rec.bicycles.racing, we coach them."
>
> Who the hell is Macdonald Dettweiler.

Google tells me I meant MacDonald Dettwiler.

True story: Vern Dettwiler spoke at our career day when I was in high
school. I didn't really understand what a big deal that was at the time.

--
Ryan Cousineau [email protected] http://www.wiredcola.com/
"In other newsgroups, they killfile trolls."
"In rec.bicycles.racing, we coach them."
 
Kurgan Gringioni wrote:

> Their publicist must be very good (to get the same boring story into
> so many different places).

Sometimes bad is good. In advertising, especially.

Another example (but you have to be an NFL fan to get it):

Last week I took Mrs. Fredburger to San Francisco in an effort to
distract her from our 20th wedding anniversary. While walking all over
SF, I saw this mounted on the wall inside a bus stop:

http://beeblebrox.endoftheinternet.org/Alex_Smith1.JPG

For you non-NFL fans, there are reasons independent of Alex Smith's
resemblance to Godzilla that make this ad a head-smacker.
 
Robert Chung wrote:
> On Jun 13, 6:16 pm, [email protected] wrote:
>
>> Avril Lavigne.
>
> Maybe, but then you'd have to deduct for Celine Dion.

Two words:

Bryan Adams.
 
Fred Fredburger schreef:
> Robert Chung wrote:
>> ilanpsi wrote:
>>> Avril Lavigne.
>>
>> Maybe, but then you'd have to deduct for Celine Dion.
>
> Two words:
> Bryan Adams.

Regardless of the bad ****, Run To You and Summer Of '69 make that a
positive.

Ted
-child of the 80s
 
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