Different spokes for different folks (The State)

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‘THE SKY’S THE LIMIT NOW’ It’s no longer enough to have the best bicycle on the block. Now you have to have the best fleet. Facing a declining number of riders and increasing competition from boutique makers offering $10,000 custom-built rides, bicycle-industry heavyweights are now pushing individuality. Most major manufacturers — including Taiwan-based Giant, the world’s largest bike maker, and ...

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