"D.Currie" <[email hidden]> wrote in message
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Quoted message said:
"Anthony" <[email hidden]> wrote in message
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Quoted message said:Recently a person who was thinking of becoming a franchisee for a food
prep center asked this ng for opinions as to its viability. As one
might expect from a bunch of cooks the idea was pooh-poohed by just
about all who replied. But on the front page of today's NY Times
ther's an article which suggests that these businesses seem to be quite
successful, and are becoming increasingly numerous - you can read the
piece here:
http://www.nytimes.com/2006/03/26/national/26supper.html?_r=1&oref=slogin
Quoted message said:Quoted message said:
Despite favorable comments from customers I still can't see why one
would patronise such a place!
I don't doubt that they are popping up all over right now, but I don't
take
Quoted message said:that as a sign that it's a good business investment unless they plan is to
get in while the idea is hot and be ready to bail out as soon as it starts
to go bad.
First, I have some doubts that people will continue to use the service
long-term. If you aren't getting new customers and the old ones start
fading
Quoted message said:away, the business isn't going to last. It's just my opinion, but it seems
more like a fad than something that people will rely on long-term. I could
certainly be wrong, but it's not where I'd invest my dollars.
Second, there are a lot of different chains popping up, and if another one
moves in next door to "your" franchise, it would be a battle for the same
dollars. The chains are not all equal. The one quoted in the article says
that the dinners are for the most part, pop in the oven and that's it.
Some
Quoted message said:of the others I looked at online had some pretty complicated cooking
directions as well as long cooking times. Those two methods are going to
have different audiences, and maybe one will win out over the other. I
believe your article mentioned frozen veggies, where some of them are
strictly entrees. Once again, those may be two different markets, or it
might be the difference between succeeding and failing.
Right now the concept is in a growth phase. Give it a year or three and
see
Quoted message said:which ones are still in business. I'm betting that a lot of them will
fail.
Quoted message said:
Donna
Not long ago I would have said "Who in their right mind would pay to watch
videos on their 2" cellphone screens when there are real TVs everywhere?"
The thing is, people don't choose products,products make themselves
indispensable through manipulating ideas of status, vanity, etc.
I am convinced that if you use the right psychology there is a market for
anything.--
Lefty
Life is for learning
The worst I ever had was wonderful
Quoted message said: