DeF said:How come the other UK shops can't match this?
My guesses only here... (with a general view of PBK as a whole)..
PBK are simply on top of their game. A warehouse full of goodies and streamlined process.... Interweebians simply place their orders through the website which is linked real-time to their _actual_ inventory - all they have to do is throw it in a bag and send it off. I'm sure they've got a nice deal with the postal service given their volumes. Their IT systems would be interesting - I wonder if they've outsourced it, or have someone in house who is running that show... whichever way, it works damn well.
No shop front, no servicing shi**er bikes, no having to spend hours with a customer who is looking to fork out as little as possible on their first bike, etc^2.
While email has killed of the 'letter'. PBK, T7, eBay, etc have all created quite a market for package delivery! I would have taken more notice of my uni lecturer saying transport is going to be _the_ business to be in once Internet shopping comes of age... but it was his other theories that it would completely replace the standard retail industry that got me questioning his wackyness. He liked to see himself as a technology visionary, who wore a skivvy. OT now... 'nuf said. 🙂