Help with Trek Brand Personality School Survey?


New Member
Apr 11, 2012
Hello! If you have 5 minutes, I'd greatly appreciate your help on a school survey.

We're unaffiliated with the Trek brand; we are students at the University of Wisconsin-Madison. We're seeking to learn more about Trek's perceived brand personality.

It is a very qualitative survey, and it is explicitly about Trek.

It's quick. Thank you!!

A couple disclaimers: - For those who are concerned that this may be spam; I can assure you it is not, but please refrain from taking it if you are concerned. - I know this site does not represent a representative sample. I'm seeking to learn more from highly-engaged cyclists who are likely to have an understanding of the Trek brand. I appreciate your help!